Senior Performance Marketing Manager
Confirmed on the employer's own hiring board on Nov 15, 2026. First seen by Alion on Sep 4, 2026.
We're looking for a Senior Performance Marketing Manager to own our full paid acquisition strategy across our four core European markets: France, Spain, Italy and Portugal.
This is a high-ownership, hands-on role - you'll be the expert executing directly in the platforms every day. You will be responsible for the full paid media cycle: from strategy and budget allocation to day-to-day execution, optimization, and reporting.
The primary goal is generating qualified leads and pipeline for our sales team. You'll work closely with the sales team to close the loop on lead quality, and you'll be expected to think beyond campaign metrics and into business impact.
Your missions
Full ownership of paid acquisition across Google Search, Meta, and emerging channels (Reddit, LinkedIn, YouTube) - strategy, execution, optimization and budget allocation
Define and manage CPL, MQL, SQL and demo conversion targets across markets and channels
Build and iterate campaign architecture for B2B SaaS lead gen - keyword strategy, audience segmentation, bid strategy, creative testing, landing page alignment
Own the marketing-sales feedback loop: work directly with the sales team to understand lead quality, adjust targeting, and improve pipeline conversion
Manage multi-market execution across FR, ES, IT, PT - adapting messaging, budgets, and channel mix to local market dynamics
Build and maintain performance dashboards in HubSpot, GA4 and/or similar tools to track the full funnel from first click to closed deal
Run a structured experimentation roadmap - A/B tests on creatives, landing pages, audiences, bid strategies - and translate results into scalable insights
Present performance analysis and strategic recommendations to senior leadership
About you
5+ years of hands-on performance marketing experience, with a strong focus on B2B SaaS or B2B tech lead generation
Deep expertise in Google Ads: search campaigns, non-brand strategy, bid strategy (tCPA, tROAS, smart bidding), quality score optimization, multi-market execution
Solid Meta Ads experience for lead generation: CRM-based audiences, lead gen campaigns, CPL optimization
Fluency in pipeline KPIs - CPL, MQL, SQL, demo conversion, CAC - and experience working directly with the sales team to improve lead quality
HubSpot (or equivalent CRM) for attribution, pipeline tracking and campaign optimization
GA4, GTM for reporting and data-driven decision making
You personally build and optimize campaigns in Google Ads and Meta Ads Manager - this is not a role for agency managers or strategists who delegate execution to external partners
Proven ability to operate autonomously in a fast-moving environment - you don't wait to be told what to do
Strong analytical mindset with a bias toward experimentation and quick iteration
Fluent in English. Spanish, French, Italian or Portuguese is a strong plus
Nice to have
Experience with LinkedIn Ads, Reddit Ads or SA360
Multi-market European campaign experience
SQL or Python for deeper data analysis
B2B SaaS or B2B tech industry background
Our offer
Stock options with a progressive vesting schedule
Comprehensive health insurance
25 days of holidays from day one, rising to 28 after your first year and 30 after two years
€10 a day for lunch through our virtual canteen, Kombo, every day you work from the office
Flexible benefits - save on meals, childcare, transportation, and training with our tailored remuneration options
On-demand salary access - no need to wait until the end of the month
Any book, purchased for you, plus access to a shared team library
An international team of 35+ nationalities based in one of Europe's leading tech hubs