Public Relations/Communications Writer

Overview

Join American Structurepoint and become part of a team that goes the extra mile for our clients and communities. We live by our values - respect, staff development, results and family . Our team is encouraged to explore new ideas and turn our clients' dreams into reality. With exceptional benefits, training, and mentorship, we pave the way for a rewarding career. Ready for more than just a job? Explore opportunities with us and help improve the quality of life in the communities we serve.

Group: Marketing + Communications

Position: Public Relations/Communications Writer

Location: Indianapolis, IN (on-site)

The American Structurepoint Marketing + Communications Group is a team dedicated to excellence. Our work is best in class and supported by passionate internal and external clients who trust us to help them achieve their strategic goals. As a strategic partner to the organization, our team is committed to elevating the company’s brand, strengthening its reputation, and promoting its story across a wide range of audiences and platforms.

We are seeking an experienced, creative, and strategic Public Relations/Communications Writer to lead the company's public relations, earned media, and thought leadership efforts while developing compelling content that captures the essence of our company and clients. This individual will play a key role in shaping our public image, expanding media presence, positioning company leaders as industry experts, and driving strategic communications initiatives.

The ideal candidate is a seasoned communicator with a proven track record of developing impactful PR campaigns, securing media coverage, crafting high-quality written content, and managing communications initiatives from strategy through execution. This individual must be comfortable taking ownership, identifying opportunities, developing recommendations, and driving projects forward with minimal direction.

Responsibilities

Public Relations Strategy & Execution

• Develop and implement comprehensive earned media and publicity strategies aligned with organizational and client goals.
• Build and maintain strong relationships with journalists, influencers, media outlets, and key industry contacts.
• Proactively identify, develop, and pitch stories to secure coverage across traditional, digital, and broadcast platforms.
• Develop media lists, editorial calendars, and PR plans to support company and client initiatives.
• Monitor media trends, proactively identify storytelling opportunities, and drive strategy to position executives and subject matter experts.
• Lead thought leadership strategies that elevate company leaders through interviews, bylined articles, speaking engagements, and media commentary.

Awards, Conferences & Events

• Own and manage the company's awards and industry recognition program, including identifying opportunities, managing nominations, developing submissions, and tracking deadlines.
• Work with internal teams to gather project information, metrics, photography, and supporting materials for award submissions.
• Develop and maintain an awards calendar to make sure the company consistently pursues relevant recognition opportunities.
• Help coordinate company participation in industry conferences, trade shows, professional events, company events, and external industry engagements.
• Develop supporting communications materials, presentations, promotional content, and event messaging.

Content Creation & Writing

• Write and edit high-quality content including media pitches, press releases, newsletters, articles, scripts, talking points, project spotlights, and social media content.
• Translate technical, complex, and industry-specific information into clear, engaging content for a variety of audiences.
• Collaborate with designers, videographers, strategists, and internal partners to develop content that is consistent, engaging, and brand aligned.
• Ensure all content adheres to AP Style, messaging guidelines, and editorial best practices.

Communications Strategy Support

• Develop internal and external communication messages that strengthen brand reputation and support organizational priorities.
• Gather analytics and insights to evaluate engagement, media coverage, and content performance.
• Provide data-driven recommendations to enhance PR and communication strategies.
• Offer expert editorial counsel and response recommendations to executives and clients as needed.

Strategic Communications & Planning

• Develop communications plans for company initiatives, announcements, campaigns, and strategic priorities.
• Establish communication objectives, audiences, key messages, tactics, timelines, and deliverables.
• Lead the development and execution of internal and external communications strategies in coordination with the marketing team, company leadership, and internal partners.
• Evaluate communications effectiveness through analytics, media coverage, and engagement metrics.
• Provide recommendations to continuously improve communications strategies and company visibility.

Project Management & Collaboration

• Take ownership of assigned communications programs and initiatives from planning through execution.
• Manage multiple projects, priorities, and deadlines while maintaining quality and accuracy.
• Coordinate PR deliverables and communication initiatives across teams and client groups.
• Proactively identify opportunities, anticipate project needs, and communicate challenges or delays.
• Participate in professional development opportunities to support a productive, customer-focused department.
• Perform other communications duties as assigned.

Qualifications

• Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, Advertising, or related fields.
• 5-7 years of experience in PR, communications, media relations, or marketing.
• Proven ability to secure earned media placements and build media relationships, including willingness to make initial cold outreach.
• Excellent written and verbal communication skills; mastery of AP Style.
• Ability to translate technical, complex, or industry-specific information into clear, engaging content.
• Strong interpersonal and collaboration skills with experience working across multiple teams and levels.
• Highly motivated, proactive, and able to manage tight deadlines in a dynamic environment.
• Exceptional organizational and multitasking abilities.
• Experience with media monitoring and distribution tools (e.g., Cision or similar platforms).
• Proficiency in Microsoft Office, Adobe Acrobat, and project management systems.
• Experience with social media platforms and tools such as Sprout Social, Hootsuite, or HubSpot is a plus.

Preferred Qualifications

• Client services or account management experience.
• Agency experience or experience supporting multiple clients simultaneously.
• Established relationships with industry publications, journalists, and professional organizations.
• Experience managing and coordinating industry event participation and award submissions.
• Industry familiarity (A/E/C, professional services, or related sectors).
• Ability to use Cision or comparable media monitoring databases.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform these functions.

• Prolonged periods of sitting, standing, or filming on location.
• Ability to lift and carry equipment up to 25-35 pounds.
• Ability to climb stairs, navigate job sites, and stand for extended periods while filming.
• Frequent close visual work for editing and camera operation.
• Regular travel to project locations, offices, and events.
• Reliable attendance and punctuality required.