Sr. Image Producer

Purpose & Objective

The Sr. Image Producer at AMIRI is responsible for leading the end-to-end production of the brand's global image and video content, including seasonal campaigns, lookbooks, e-commerce photography, editorial content, and special projects.

Reporting to the Global SVP, Brand & Communications, this role oversees production planning, budgeting, scheduling, and execution, working closely with internal creative and marketing teams and a global network of external production partners.

The Sr. Image Producer plays a critical role in translating creative concepts into high-quality visual content, ensuring all projects are delivered on time, within budget, and in alignment with AMIRI's creative vision and brand standards.

This position requires an experienced, resourceful, and highly organized producer with strong creative instincts, exceptional project management capabilities, and an established understanding of luxury fashion image-making.

Job Responsibilities and Duties:

• Image & Content Production: Lead end-to-end production of global image and video projects, including seasonal campaigns, lookbooks, e-commerce shoots, editorial content, social media assets, and special projects.
• Production Planning & Scheduling: Develop and manage the global image production calendar, overseeing project timelines, milestones, resource allocation, and deliverables across multiple concurrent productions.
• Creative Production & Execution: Partner closely with Art Direction, Brand Marketing, and Creative teams to translate creative briefs and concepts into actionable production plans, ensuring the highest standards of execution.
• Shoot Production & Management: Oversee all aspects of pre-production, on-set production, and post-production, including casting coordination, location scouting, crew sourcing, logistics, equipment, scheduling, and asset delivery.
• Budget Management: Develop, manage, and reconcile production budgets, negotiating with external vendors and partners to maximize production value while maintaining financial discipline.
• External Creative Partners: Source, commission, and manage relationships with photographers, directors, stylists, production companies, casting directors, and other external creative collaborators.
• Cross-Functional Coordination: Collaborate with Brand Marketing, Merchandising, Design, E-Commerce, Retail, and Communications teams to align production schedules, creative requirements, and final deliverables with global business priorities.
• Post-Production & Asset Delivery: Oversee retouching, editing, color grading, and final asset delivery, coordinating with internal teams and external vendors to ensure consistency, quality, and adherence to project deadlines.
• Production Quality & Brand Standards: Ensure all productions meet AMIRI's creative, technical, and brand standards, identifying and resolving production challenges without compromising the creative vision.
• Resource Management: Coordinate internal production resources and external freelance teams, ensuring efficient staffing and workflow management across projects.
• Production Innovation: Identify opportunities to improve production workflows, introduce new technologies, optimize resources, and enhance the efficiency and quality of image-making processes.
• Project Reporting & Communication: Maintain clear production documentation, budgets, timelines, and status updates, proactively communicating progress, risks, and solutions to senior leadership and relevant stakeholders.

Knowledge, Skills, and Ability Requirements:

• 7+ years of experience in image, content, or creative production, preferably within luxury fashion, editorial, or premium lifestyle brands.
• Proven experience independently managing complex, high-profile photo and video productions from initial briefing through final delivery.
• Strong understanding of luxury fashion photography, film production, styling, casting, art direction, and post-production workflows.
• Established network of photographers, stylists, directors, production companies, and other creative professionals across key fashion markets.
• Exceptional organizational and project management skills, with the ability to oversee multiple productions simultaneously while maintaining attention to detail.
• Demonstrated experience developing and managing substantial production budgets, negotiating vendor agreements, and optimizing production costs.
• Strong creative sensibility and understanding of luxury brand aesthetics, visual storytelling, and image-making standards.
• Excellent communication, problem-solving, and stakeholder management skills, with the ability to collaborate effectively with senior creatives, internal departments, and external partners.
• Ability to manage freelance crews and external production teams while maintaining clear accountability and efficient workflows.
• Comfortable operating in a fast-paced, entrepreneurial environment with evolving priorities, ambitious creative objectives, and demanding production timelines.
• Proficiency in production management tools, project management platforms, and relevant creative software.
• Bachelor's degree in Photography, Film, Visual Arts, Communications, or a related field preferred.