PPC / Performance Marketing Specialist

Andersen is hiring a PPC / Performance Marketing Specialist to manage paid campaigns, optimize performance, and drive measurable growth across digital channels.

Andersen is a pre-IPO software development company that provides a full cycle of services, following project management standards and best practices. For over 19 years, we have been helping enterprises and middle-sized firms transform their businesses by creating effective digital solutions using innovative technologies.

Immerse yourself in a global landscape as we collaborate with enterprises spanning North America, Western Europe, Israel, Australia, and the UAE. Our diverse expertise extends across FinTech, Healthcare, Retail, Telecom, Media & Entertainment, Logistics, Travel & Hospitality, eCommerce, and more.

Responsibilities:

• Planning, launching, managing, and optimizing paid advertising campaigns for both e-commerce businesses and mobile applications.
• Managing Google Ads campaigns across Search, Shopping, Performance Max, Remarketing, and App Campaigns.
• Managing Meta Ads campaigns for e-commerce sales, catalogue sales, remarketing, app installs, and in-app conversions.
• Managing Google Merchant Center and product feeds.
• Optimizing Shopping and Performance Max campaigns based on revenue, ROAS, CAC, and profitability.
• Working with product catalogues, dynamic remarketing, feed optimization, and product-level performance.
• Launching and scaling mobile app acquisition campaigns across Google Ads and Meta Ads.
• Optimizing app campaigns for installs as well as deeper in-app events such as registration, trial, subscription, purchase, or other relevant conversions.
• Analyzing performance across the full customer journey, from acquisition to purchase, retention, and repeat transactions.
• Monitoring and optimizing key e-commerce metrics including ROAS, CAC, CPA, Conversion Rate, AOV, and revenue.
• Monitoring and optimizing app marketing metrics including CPI, CPA, ROAS, retention, LTV, and in-app conversion rates.
• Developing and testing new campaign structures, audiences, bidding strategies, creatives, and offers.
• Managing and allocating advertising budgets across channels, markets, products, and campaigns.
• Identifying opportunities to scale successful campaigns while maintaining target performance.
• Working closely with analytics, creative, and development teams to improve tracking and campaign performance.
• Analyzing campaign results and preparing clear recommendations and action plans.

Must-haves:

• Hands-on experience with GTM (web and server-side), GA4, and Google Search Console for 3+ years.
• Proven hands-on experience in e-commerce performance marketing.
• Proven hands-on experience in mobile app user acquisition and promotion.
• Strong experience with Google Ads, Meta Ads, Google Merchant Center, Google Shopping and Performance Max, Google App Campaigns, Meta App campaigns.
• Experience with product feeds, catalogues, and dynamic remarketing.
• Experience optimizing campaigns for both app installs and post-install events.
• Good understanding of GA4 and conversion tracking.
• Experience working with Firebase and/or mobile measurement platforms such as AppsFlyer or Adjust.
• Understanding of mobile attribution.
• Strong understanding of e-commerce funnels and customer acquisition.
• Strong understanding of mobile app acquisition funnels.
• Ability to optimize campaigns based on business metrics, not only CPC, CPM, CTR, or install volume.
• Strong analytical skills and ability to make data-driven decisions.
• Experience managing and scaling meaningful advertising budgets.
• Ability to clearly explain campaign performance, problems, hypotheses, and next steps.
• Feed management tools.
• Experience with large e-commerce catalogues.
• Strong understanding of key e-commerce metrics, including ROAS, Revenue, CAC, CPA, Conversion Rate, AOV, LTV, and MER.
• Experience with Shopping performance analysis and product-level profitability.
• Strong understanding of mobile app metrics, including CPI, CPA, LTV, ROAS, Retention, and Subscription Rate.
• Experience analyzing the full app conversion funnel, including Install-to-Registration, Install-to-Purchase, and in-app event performance.
• Level of English - from Upper-Intermediate+ and above.

Nice-to-haves:

• SKAN experience.
• TikTok Ads.
• Microsoft Ads.
• Experience with subscription-based mobile apps.
• Experience with international e-commerce and app campaigns.
• Experience scaling campaigns across multiple countries.
• Strong understanding of attribution and incrementality.

Reasons why this job would be interesting to you:

• Andersen cooperates with such companies as Siemens, Johnson & Johnson, AstraZeneca, BNP Paribas, Allianz, Ryanair, TUI, Verivox, Media Markt, etc..
• For the past four years, our company has been growing annually by 60-100%, and we constantly involve top-notch specialists in our team.
• Andersen has mentoring and adaptation systems for new employees, and transparent performance review and assessment systems will allow you to determine your development path and plan your growth.
• The most important thing that we value in our employees is a commitment to continuous learning. The company supports them in this and gives them access to the best educational platforms, seminars, and practices. In addition, for over 19 years, Andersen has assembled a huge knowledge base and established a robust resource management institution.
• We have been strengthening our expertise since 2007. During this time, we have formed excellent teams with streamlined processes, where you can learn something new from your colleagues every day and enjoy your work.
• We are a cool young team of like-minded people communicating informally.
• You'll have a stable and competitive salary and an extensive benefits package.
• At Andersen, we have many different ways to grow. You can improve as a specialist or a manager, and all your activities will be decently rewarded.

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