Growth Marketing Manager - Demand Gen & Marketing

We're looking for someone to own demand generation end-to-end: paid advertising, outbound, ABM, and the automation layer connecting them. This isn't a role where campaigns are handed to you to execute. You'll own a pipeline number, and you'll have real say over the tools, workflows, and systems used to hit it. If manual, one-off campaign work bores you and you'd rather build something that compounds, this is your role. You're joining at a moment where the function needs to be rebuilt, not just staffed, so expect ambiguity and expect to create your own roadmap rather than wait for one.

Responsibilities:

• Paid ad outbound channels: Google Ads, LinkedIn Ads, and outbound sequencing, with full ownership of strategy, execution, and optimisation.
• Pipeline volume: Build and scale demand generation so qualified pipeline grows without linearly scaling spend.
• Lead quality and ICP fit: Tighten targeting, scoring, and qualification so what comes in is actually sales-ready, not just volume for its own sake.
• Personalisation at scale: Use AI and automation, including enrichment, intent signals, and AI-assisted messaging, to make outbound and ABM feel 1:1 at a scale a human alone couldn't sustain.
• Attribution and measurement: Build the reporting and attribution layer needed to know what's actually working. This doesn't exist today, so you're building it from scratch.
• Tooling and stack decisions: Propose and own the marketing technology and automation stack within an agreed budget, choosing what to use based on what the work needs.
• Cross-functional alignment: Work closely with sales and SDRs to make sure pipeline generated actually converts, and feed learnings back into targeting and messaging.

Requirements:

• 3 to 6 years in demand generation, growth marketing, or ABM, ideally in B2B or enterprise SaaS.
• Proven ownership of a pipeline or lead generation number, not just campaign execution under someone else's strategy.
• Genuinely fluent with AI tools for marketing, able to speak concretely about workflows you've built, such as enrichment, scoring, and personalised outreach working together, not just using AI for copywriting.
• Comfortable with marketing automation and workflow tools, and willing to build hands-on rather than delegate it.
• Strong with paid channels (Google Ads, LinkedIn Ads) and outbound tooling.
• Self-directed. You'll be given outcomes to hit, not a task list. We need someone who defines the how.
• Comfortable with ambiguity and a lean team.

Nice to Have:

• Experience selling into enterprise or North American buyers.
• Familiarity with intent data platforms.
• Basic scripting or advanced no-code workflow building.
• Experience in MDM, EAM, MRO, or adjacent enterprise software categories.