External Sales Representative/Sales Engineer (Technical Sales)

This role works closely with customers to grow and promote the sale of products. Key activities include generating new business opportunities, qualifying leads, developing long-term customer relationships, implementing strategic plans, and managing assigned customer accounts. An excellent Sales Engineer is energetic, outgoing, and equipped with strong interpersonal skills. The ideal candidate will develop a comprehensive understanding of products and confidently communicate this knowledge to customers. The goal of this role is to drive sustainable sales growth and foster strong, ongoing customer relationships.

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• Achieving and exceeding monthly and annual sales targets as set by the Branch Manager in business-to-business (B2B) sales
• Developing and implementing structured sales plans for assigned accounts, identifying value-based opportunities for sustainable growth
• Conducting regular in-person customer visits, including weekly and monthly engagements with key accounts according to set targets
• Building and maintaining strong long-term relationships with key stakeholders through professional and solution-focused communication
• Identifying, researching and qualifying new business opportunities within assigned territories or industries
• Building, maintaining and growing a healthy sales pipeline with sufficient value and quality to consistently achieve targets
• Maintaining accurate pipeline forecasting in SYSPRO and Fusion, ensuring opportunities are updated with realistic values, timelines and probabilities
• Managing the full sales cycle from lead generation to closing and after-sales support
• Understanding customer operational requirements, challenges and objectives to provide appropriate technical solutions
• Preparing and delivering professional presentations, proposals and product demonstrations
• Compiling accurate quotations and negotiating pricing within approved parameters
• Providing pre-sales and post-sales technical support and training to customers where required
• Developing and distributing technical support materials to assist customers
• Maintaining detailed records of customer interactions, opportunities and contact details in SYSPRO and Fusion
• Monitoring customer payment performance and communicating relevant information to Finance and Management
• Investigating and resolving customer complaints, analysing trends and recommending corrective or preventative actions
• Liaising with internal departments including Technical, Stores, Logistics and Finance to ensure efficient order processing and service delivery
• Promoting market awareness of products and solutions by effectively communicating product features, benefits and competitive advantages
• Attending trade shows, exhibitions and industry events as required
• Providing regular feedback on market intelligence, competitor activity and customer insights to Management
• Performing additional reasonable duties as required by Management

• Matric and an Electrical Technical qualification in Electrical or Instrumentation field (Electrical Diploma, BTech Engineering, or BSc Engineering advantageous)
• Minimum 2 years’ experience in technical sales
• Strong technical knowledge of VFD/VSDs and soft starters (Servo and PLC experience advantageous).
• Proficiency in MS Office
• Experience working with ERP and CRM systems (SYSPRO, Fusion advantageous)
• Strong written and verbal English communication skills
• Self-motivated with strong interpersonal and negotiation skills
• Willingness to pursue continuous professional development in sales and engineering

APMC APMC
1 Donkin Place
2090 Wendywood
http://apmc.co.za