Performance Marketing Manager

Performance Marketing Manager

Location: Bengaluru, Karnataka, India (On-site)

Team: Growth/Marketing

The Role

We are looking for a hands-on Performance Marketing Manager to drive user acquisition through high-impact paid campaigns across digital channels.

Responsibilities

• Plan, launch, and optimise paid campaigns across Google, Meta, YouTube, and other channels
• Drive high-quality lead acquisition and improve funnel conversion
• Continuously optimise budgets, targeting, and creatives to improve performance
• Analyse campaign performance and identify growth opportunities

Work closely with content/design teams to improve ad effectiveness

Apna Transforming Careers Through Technology

Since 2019, apna has connected over 60 million jobseekers with more than 250,000 enterprises and small businesses across India. Founded by Nirmit Parikh, a Stanford graduate and serial entrepreneur who recognized the challenges in entry-level hiring, apna has rapidly grown to become India's fastest unicorn in 2021-achieving this milestone in just 21 months.

Backed by marquee global investors - Insight Partners, Tiger Global, Lightspeed India, Sequoia Capital, and GSV, we're revolutionizing livelihood creation across India.

apna advantage - Education with Guaranteed Outcomes We're expanding beyond job matching with our new EdTech vertical that delivers:

1. Premium Online Education: Partnerships with top-tier universities offering UGC-accredited undergraduate and postgraduate programs

2. Career Success Ecosystem: Leveraging our network of 700,000+ recruiters to provide real job interviews

3. Personalized Career Journeys: Dedicated career facilitators, AI-powered job preparation tools, and guaranteed interviews

Why Join Our Mission

• Massive Market Potential: Over 3-4L students pursue online degrees annually in India and this is growing 50% every year
• Consumer Impact Legacy: Build a consumer-facing business that transforms lives
• Exponential Growth Trajectory: Early-stage opportunity in a rapidly expanding market
• Competitive Advantage: Our platform makes degree programs with job guarantees uniquely sellable
• Elite Team Environment: Collaborate with experts across product, operations, and engineering
• Wealth Creation Potential: Join during our early high-growth phase
• Meaningful Impact of work: Deliver genuine value by connecting education directly to career outcomes.

Requirements

• 2-3 years experience in performance marketing
• B2C experience preferred
• Prior EdTech experience (higher-ed or scaled consumer product) preferred
• Strong analytical and execution mindset