GTM Associate (Product - Watcher)
Confirmed on the employer's own hiring board on Oct 26, 2026. First seen by Alion on Oct 23, 2026.
THE OPPORTUNITY
We are building Watcher, a coding agent security product. Watcher is deployed in production and monitors billions of agent tokens per month across engineering teams at agent-building scale-ups and multinational enterprises.
We are looking for our first Go-To-Market Associate to own the top of the funnel. You will decide who we should be talking to, the reasons they should talk to us, and make sure nothing falls through. You will work directly alongside our GTM lead from day one, on the same accounts, and take over whole channels as quickly as you can run them.
This is genuinely a "start-up role" and there is no playbook. As we grow, this role can develop toward owning deals as an account executive, GTM operations, or partnerships, depending on where your strengths are.
KEY RESPONSIBILITIES
Work out which companies are deploying coding agents at scale, who inside them feels the problem, and which of them we should spend time on.
Research accounts and people. Work out whether we have something genuinely useful for this person and what it is.
Personalize the outreach. Short, specific, honest messages that a busy security engineer will reply to.
Run outbound as a set of experiments rather than a volume target: test segments, messages, and channels against each other, read the results honestly, and kill what is not working.
Own the conference motion end to end. Decide which events are worth attending. Attendee research and prioritisation, pre-show outreach, booked meetings before the doors open, logistics on the day, and follow-up out within 48 hours.
Make the team effective in the room: briefs on who is coming, what they care about, and what we want out of each conversation.
Maintain best-in-class CRM hygiene: accurate notes, activity logging, dispositions, and next actions. Everyone has visibility where every live opportunity stands and what it is waiting on.
Build the reporting that tells us what the top of the funnel is actually producing
Turn repeated manual work into tooling. A good chunk of this job should be automating the previous version of this job.
Top of funnel and outbound
Events and conferences
Pipeline operations and tooling
REPRESENTATIVE PROJECTS
Own a conference end to end. Take a sponsored conference: Work the attendee list, research and rank who is genuinely worth our time, run the pre-show outreach, land a target number of booked meetings before day one, and have every follow-up sent within 48 hours of the close. Then write up which parts of that were worth repeating.
Make how we approach a new account repeatable. Turn the way we research and open a company into something anyone here could run
Find the segment nobody has looked at. Pick a slice of the market we have not worked on, build the list from scratch, write the messages, run it, and come back with a clear read on whether it is real.
JOB REQUIREMENTS
2+ years of professional experience in a commercial, sales, go-to-market, or business development role
Early-stage experience. You have worked at a startup without a playbook, ideally as one of the first commercial people there, and you know what it is like to decide what to do next rather than be told.
High agency and ownership. You see what needs doing and do it. When something stalls, you find out why and move it, rather than reporting that it is stalled. You should want the responsibility of deciding where our effort goes, not just executing a list.
Startup pace. Excited by a fast-moving environment, comfortable with ambiguity and changing priorities, and willing to grind when it matters.
Technically curious. You do not need to code, but you do need to get genuinely interested in how coding agents work and how they fail, well enough to hold a credible conversation with a security engineer and know when to hand off to someone deeper.
Comfortable leveraging AI heavily for research, drafting and operations, while holding the output to a high standard.
Background in cyber security, developer tools, or AI/ML
Experience in founder-led sales. You have supported a founder or a first GTM hire directly and understand how that relationship works.
Experience with coding agents as a user. You have used Claude Code, Codex, Cursor, or similar heavily.
Comfort with GTM tooling and light scripting. CRM, enrichment, outbound tooling, or anything you have built yourself to avoid doing something twice.
Formal AI safety background. We need an excellent operator who can learn the AI safety context, and we will teach you what you need to know.
Must-haves
Strong nice-to-haves
Explicitly not required
BENEFITS
This role offers market competitive salary, equity, and competitive benefits.
Base Salary: £72,000 - £98,000; Variable: performance incentives against ARR targets
Everyone at Apollo effectively has an unlimited token budget. If a better result costs more compute, use it.
Flexible work hours and schedule
Unlimited vacation
Unlimited sick leave
Up to 6 months of paid parental leave
Comprehensive health, dental and vision insurance
Retirement savings with competitive employer matching
Lunch, dinner, and snacks are provided for all employees on workdays
Paid work trips, including staff retreats, business trips, and relevant conferences
A yearly $1,000 (USD) professional development budget
Relocation support and visa fees (if applicable)
LOGISTICS
Time Allocation: Full-time
Location: This is an in-person role working out of our London office, with regular travel to conferences and occasional travel to customer sites. We offer flexible working hours and some WFH arrangements.
Visa sponsorship: We sponsor visas in the UK. Sponsorship isn't guaranteed for every role or candidate, but if we make you an offer, we'll work with you to find the right visa route.