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Location
In office (Dubai)
Seniority
Junior · 2+ years exp

Confirmed on the employer's own hiring board on Nov 6, 2026. First seen by Alion on Nov 3, 2026. Apparel Group scores C on the Alion truth index.

Overview
Company
Impact
Profile match
Apparel Group is a fashion and lifestyle retail conglomerate headquartered in Dubai, United Arab Emirates, that operates franchise stores for international brands such as Tommy Hilfiger, Skechers, ALDO, Charles & Keith and Tim Hortons. Established in 1996 by Sima Ganwani Ved and Nilesh Ved and part of APPCORP Global, it runs more than 2,600 stores and 85 brands across 14 countries in the GCC, India, Southeast Asia, South Africa and Egypt with a workforce of over 28,000. Most openings are store-level sales associates, supervisors, brand and beauty trainers and area sales managers, backed by buying, supply chain, delivery, marketing and AI specialist roles.

Objective:

The Area Brand Trainer is responsible for delivering brand-specific training across multiple store locations, ensuring team members are equipped with the product knowledge and customer service skills required to drive sales and enhance brand experience. This role supports succession planning and tracks employee KPIs to tailor training initiatives for performance improvement.

Responsibility:

Training Delivery Across Locations:

  • Conduct regular in-store training sessions across assigned stores to ensure consistent brand knowledge and customer service excellence.
  • Facilitate onboarding sessions for new joiners and refresher training for existing staff.
  • Ensure all training aligns with brand standards and business goals.

Performance-Driven Learning:

  • Monitor store and individual KPIs to identify training needs.
  • Customize training interventions to address performance gaps and support store targets.
  • Provide feedback and coaching to store teams post-training to reinforce learning.

Product Knowledge & Brand Alignment:

  • Stay updated on product launches and ensure all store staff are well-informed and confident in selling techniques.
  • Promote brand culture and ensure teams represent the brand accurately and professionally.

Succession Planning Support:

  • Identify high-potential store employees and support their development plans.
  • Collaborate with store management to track progress and provide developmental feedback.

Reporting & Communication:

  • Maintain training attendance records and submit regular reports on training impact and progress.
  • Share performance insights and training outcomes with Area Managers and Brand Training Manager.

Desired Experience:

Bachelor’s degree in Business, Retail, or a related field.

2-3 years of experience in retail or brand training, preferably in a multi-store setup.

Strong knowledge of retail operations and customer service best practices.

Excellent presentation, communication, and interpersonal skills.

Ability to analyze performance data and translate it into actionable training plans.

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