Brand Manager

- The position is responsible for overall brand development and implementation for maximized sales and profit.

- Strategize for brand penetration and positioning within the region to create brand image in the market.

Key Responsibilities

Brand Growth and Profitability

- Maximize sales and profitability of brand stores in line with Company targets.

- Develop the brand launch strategy in consultation with the Brand General Manager.

- Control costs within budgetary guidelines for the brand stores.

- Maximize productivity in stores through effective deployment of resources at brand stores to ensure complete sell through as per brand product, style and assortment plans.

- Review feedback from territories on Brand acceptance and customer expectations.

- Ensure adherence to financial plan in all key areas

- sales, markdowns, margin and average inventory.

- Create the brand positioning in consultation with the Marketing team and Brand Principal / Brand General Manager.

- Involve in recruitment and training of team members. Brand Merchandise Planning and Product Selection

- Study merchandise requirements for assigned brand by setting sourcing triggers based on actual sales, sales forecasts, company order parameters, inventory checks, forth coming events, replenishment needs.

- Design the merchandise plan (pricing, promotion, assortment etc.) with the team for timely availability of stocks at the stores.

- Determine buying requirements and formulate buying plan and budget.

- Conduct product selection in coordination with the buying requirements and the product research received.

- Ensure effective in-season management across territories (stock balancing, markdown management, stock analysis, stock vs. sales performance). Brand Image

- Create brand awareness “Club Apparel”.

- Coordinate with Retail Operations to collate the feedback on retail and brand operations.

- Develop Strategy for Visual Merchandising at Stores and ensure implementation of the same. Market and Competition Research

- Acquire market intelligence through various sources and analyze trends that may impact business.

- Research the brand acceptance within the region or any new territory and identify any inputs on brand customizations required.

- Map competition prices / products and provide qualitative inputs to business.

- Research and look at new sites for brand outlets and discuss the same with the Operations Manager and General Manager.

- Research on the latest trends in products, brands, styles, designs, fits etc. Projects & Administration

- Evaluate the selected site on parameters like trade area, customer base, additional merchandising considerations and seek internal approvals.

- Co-ordinate for new store openings and re-fits with the operations and projects team.

- Ensure brand outlet locations are in line with the brand strategy and positioning.

- Ensure adherence to the store opening plan.