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Location
In office (Dubai)
Overview
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Apparel Group is a fashion and lifestyle retail conglomerate headquartered in Dubai, United Arab Emirates, that operates franchise stores for international brands such as Tommy Hilfiger, Skechers, ALDO, Charles & Keith and Tim Hortons. Established in 1996 by Sima Ganwani Ved and Nilesh Ved and part of APPCORP Global, it runs more than 2,600 stores and 85 brands across 14 countries in the GCC, India, Southeast Asia, South Africa and Egypt with a workforce of over 28,000. Most openings are store-level sales associates, supervisors, brand and beauty trainers and area sales managers, backed by buying, supply chain, delivery, marketing and AI specialist roles.

Key Responsibilities:

1. Event Videography & Content Capture:

  • Attend events, brand activations, and corporate functions to capture engaging video content.

  • Use a smartphone, DSLR, camera equipment to shoot high-quality footage.

  • Focus on capturing key moments and engaging shots for social media.

  • Ensure smooth, well-lit, and stable footage using gimbals or built-in stabilization tools.

2. Video Editing & Reels Production:

  • Edit high-energy, engaging Reels and short videos for platforms like Instagram, TikTok, and YouTube Shorts.

  • Use fast-paced transitions, speed ramping, effects, and trending editing styles to enhance engagement.

  • Add music, sound effects, and text overlays to make videos more interactive and shareable.

  • Keep up with trending social media video formats to ensure maximum visibility and performance.

3. Content Optimization & Branding:

  • Ensure all video content aligns with brand identity, aesthetics, and messaging.

  • Optimize videos for different social media platforms (aspect ratios, resolutions, and formats).

  • Stay updated on social media trends and viral editing techniques.

Required Skills:

  • Experience in video content creation and editing (even personal or social media projects are considered).

  • Proficiency in video editing software (Adobe Premiere Pro, CapCut, Final Cut Pro, or similar tools).

  • Strong understanding of social media content trends and what makes videos go viral.

  • Knowledge of lighting, framing, and video stabilization.

  • Ability to work quickly and deliver polished videos under tight deadlines.

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