Business Development Associate (Consumer)

About AppLovin

AppLovin makes technologies that help businesses of every size connect to their ideal customers. The company provides end-to-end advertising solutions for businesses to reach, monetize and grow their global audiences. For more information about AppLovin, visit: www.applovin.com.

To deliver on this mission, our global team is composed of team members with life experiences, backgrounds, and perspectives that mirror our developers and customers around the world. At AppLovin, we are intentional about the team and culture we are building, seeking candidates who are outstanding in their own right and also demonstrate their support of others.

About AppLovin’s Consumer Team

AppLovin is a leading global mobile technology company empowering app developers and e-commerce brands to grow, monetize, and scale their businesses through cutting-edge advertising, user acquisition, and in-app monetization solutions. With a strong footprint across the Asia-Pacific region, our APAC team focuses on unlocking high-growth opportunities within the e-commerce and non-gaming app sectors, partnering with top industry players to deliver data-driven, scalable growth results.

AppLovin's global team is composed of team members with life experiences, backgrounds, and perspectives that mirror our customers around the world. We are intentional about the team and culture we are building, seeking candidates who are outstanding in their own right and also demonstrate their support of others.

We are powering the next wave of eCommerce and non-gaming Apps growth. Specializing in performance advertising, we help global brands and merchants, with a strong focus on Chinese cross-border eCommerce D2C companies and non-gaming Apps advertisers, achieve profitable growth by connecting them to over 1 billion daily users across thousands of the world’s top mobile games. This scale is driven by AppLovin’s advertising platform, which enables businesses of all sizes to find their ideal customers and maximize ROI.

Please note that this role requires onsite presence at our Shanghai office (remote work in Guangzhou and Shenzhen).

About the Role

We are seeking a driven, analytical, and results-focused Business Development Associate to join our fast-paced and expanding Consumer (eCommerce & Apps) team in Shanghai/Guangzhou/Shenzhen. This is a unique opportunity to contribute to a new business line from the ground up and gain hands-on experience at the intersection of performance marketing and business development within the rapidly growing Consumer (eCommerce & Apps) space.

In this client-facing role, you’ll work with the team to help non-gaming apps unlock growth through AppLovin’s marketing platform. You’ll help build relationships with clients, support campaign optimization, and contribute to initiatives that drive business outcomes. You’ll also work closely with experienced business development colleagues and product experts to support the adoption of our Consumer advertising solution in the market.

Responsibilities

• Client Development & Expansion: Identify and research potential clients in the APAC e-commerce and non-gaming app verticals. Support the sales cycle, including lead generation, needs analysis, solution presentations, negotiation, and contract closing, with guidance from experienced team members. Help identify growth opportunities within existing accounts.
• Regional Business Growth: Support the execution of localized sales and BD strategies for APAC markets. Research regional market trends, competitor activities, and the needs of e-commerce and non-gaming app businesses to identify potential growth opportunities.
• Client Relationship Management: Support day-to-day client communication and help build long-term relationships. Assist with business reviews, communicate product updates and industry insights, and work with the team to address clients’ user acquisition and business growth needs.
• Cross-team Collaboration: Work closely with internal product, operations, technical, and customer success teams to support client onboarding, campaign optimization, project delivery, and ongoing client support, ensuring smooth execution and a positive client experience.
• Industry Insight & Brand Building: Track APAC e-commerce and non-gaming app industry trends, market needs, and competitor activities, and contribute to market analysis reports. Participate in industry conferences and business events to develop industry knowledge, build connections, and support AppLovin’s regional brand presence.
• Sales Data & Report Management: Maintain accurate sales pipeline records, track business progress, and prepare sales reports, market feedback, and business analysis summaries to support team decisions.

Basic Qualifications

• Industry Experience: 1-3 years of professional experience in sales, business development, mobile ad tech, digital marketing, e-commerce or the non-gaming app industry. Fresh graduates with relevant internship or project experience are welcome to apply.
• Client Development Potential: Strong interest in client prospecting and relationship building, with a willingness to learn how to understand client needs, present solutions, and support business growth.
• Market & Industry Interest: Interest in APAC e-commerce and non-gaming app markets, mobile user acquisition, and app monetization, with a willingness to develop knowledge of relevant business models, media platforms, and traffic channels.
• Professional Competencies: Strong communication, presentation, analytical, and teamwork skills; a proactive, results-oriented mindset; and the ability to learn quickly and manage multiple priorities in a fast-paced environment.
• Language Proficiency: Fluent in English and Mandarin for daily business communication and client interactions.
• Education Background: Bachelor’s degree or above in Marketing, English-related, Business Administration, International Trade, or a related field.

Preferred Qualifications

• Internship or project experience in APAC e-commerce or non-gaming app verticals.
• Previous work or internship experience in international ad tech or internet companies.
• Familiarity with AppLovin or other user acquisition (UA) platforms.
• English-related academic background preferred.

AppLovin is proud to be an equal opportunity employer that is committed to inclusion and diversity. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status, or other legally protected characteristics. Learn more about EEO rights as an applicant here.

If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send us a request at [email protected]

AppLovin will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law.  If you’re applying for a position in California, learn more  here.

To support an efficient and fair hiring process, we may use technology-assisted tools, including artificial intelligence (AI), to help identify and evaluate candidates. All hiring decisions are ultimately made by human reviewers.

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