Freelance MarTech Solutions Architect - Tealium Experience

RESPONSIBILITIES

Solution Architecture & Discovery

• Lead discovery workshops to understand client objectives, existing systems, data flows, and constraints.

• Define target-state architecture for CRM, CDP, and marketing automation, including integration patterns, governance, and scalability considerations.

• Translate business problems into technical solution options, with clear trade-offs, effort estimates, and risks.

Implementation Leadership & Delivery

• Guide implementations end-to-end, from documentation and planning through detailed requirements and support for build.

• Produce high-quality technical artifacts including architecture diagrams, data flow maps, event and identity models, and implementation roadmaps.

• Write clear technical requirements for engineers, partnering with technical project management to scope, sequence, and deliver work.

• Partner with client stakeholders to drive decisions and keep delivery aligned to outcomes, timelines, and dependencies.

MarTech Platforms, Integrations, and Data

• Architect and support integrations across the MarTech stack, including CDPs, marketing automation platforms, analytics, attribution, and enrichment tools.

• Design data schemas and event tracking plans that support lifecycle use cases and analytics needs.

• Support ETL and reverse ETL patterns to activate data into downstream destinations.

• Ensure solutions account for omnichannel transactional and marketing messaging, customer journeys, user states, and event-driven automation.

REQUIREMENTS

• 5+ years of software development experience.

• 5+ years of experience integrating third-party tools, including involvement in planning and developing ETL solutions.

• 2+ years of hands-on experience with CDPs, specifically Mixpanel or Tealium.

• 2+ years of experience working directly with clients or key stakeholders.

• Demonstrated experience designing and architecting a CDP and/or marketing automation integration, and ability to walk through the full implementation lifecycle.

• Experience working with APIs and at least one of the following: Mobile SDKs, HTML, CSS, JavaScript.

• Experience with cloud platforms such as AWS (EC2, S3, Lambda, Redshift), GCP, Heroku, or iPaaS tools.

Nice to Have

• Experience defining cross-platform technical requirements across the MarTech stack.

• Platform experience implementing CDPs such as Segment, RudderStack, mParticle, Tealium, or similar.

• Experience configuring lifecycle journeys and campaigns in tools like Braze, Iterable, Klaviyo, Customer.io, or similar.

• Familiarity with analytics, enrichment, and attribution tools and approaches.

• Understanding of marketing attribution, including auditing integrations and attribution data.

• Proficiency with JSON and SQL, including data modeling best practices.

• Experience with reverse ETL tools such as Hightouch or Census.

• Experience with scripting languages and serverless patterns, including lambda functions.

• Ability to clearly present technical concepts and recommendations to non-technical stakeholders.

• Platform experience with Shopify or Magento.