Salary
$100k – $150k per year
Location
Hybrid (Los Angeles, United States)
Seniority
Senior · 5+ years exp
Employment
Full-Time
Confirmed on the employer's own hiring board on Oct 20, 2026. First seen by Alion on May 27, 2026.
Overview
Company
Impact
Profile match
Apply Digital is an international digital transformation consultancy, product engineering firm, and agentic customer experience (ACx) agency headquartered in Vancouver, Canada, with global delivery hubs across North America, Latin America, and Europe. Operating on a B2B digital agency, strategic advisory, and custom software engineering model, Apply Digital helps ambitious enterprises design, build, and scale customer-facing digital products, platforms, and intelligent workflows.
RESPONSIBILITIES
- Own the operational health of the video and ads backlogs: grooming, ticket hygiene, user stories, sprint tracking, and release readiness across two squads.
- Lead coordination across a vendor ecosystem that includes the video player, encoding/pipeline, video analytics and observability, casting and cross-device continuity, and ad insertion partners - including holding vendors accountable to commitments and evaluating technical tradeoffs.
- Translate product direction into well-scoped product spec docs and ensure they stay accurate as work evolves.
- Own release tracking and delivery reporting, proactively surfacing risks and blockers before they become misses.
- Serve as the connective tissue between platform teams, engineering, QA, design, and external partners on a daily basis.
- Drive roadmap and strategy conversations across Video and Ads - leading opportunity identification, initiative sizing, and prioritization decisions.
- Partner with the Ads Product Director to develop and maintain the ads roadmap; help shape what goes on it, not just execute what's there.
- Identify new product opportunities across streaming and monetization - bring structured thinking to early-stage ideas and develop them into business cases.
- Stay close to industry trends in streaming media, programmatic advertising, and emerging platforms; bring relevant signals back to the team and influence direction.
- Build and own direct relationships with client stakeholders across product, engineering, ad ops, and business teams.
- Lead the development of user-facing features - gather requirements, synthesize feedback, define success metrics.
- Drive new initiative discovery - interviews, use-case development, competitive research - as the team explores new product surface areas.
- Own product areas end-to-end: from problem definition through launch.
Delivery & Execution
Strategy
Stakeholder & Product Development
WHAT YOU BRING
- 5+ years of product management experience on a digital product team.
- Strong understanding of video streaming technologies, content delivery networks (CDNs), encoding, playback optimization, and digital video advertising.
- Sharp product instincts: you lead roadmap conversations, spot what's missing, and push back when something isn't right.
- Proven experience coordinating with external technical vendors or partners; comfortable holding people to commitments.
- Clear, precise written communication - your tickets, PRDs, and updates don't require follow-up questions.
- Track record of taking products from concept to launch.
- Curiosity about the business, not just the backlog - you want to understand why things are being built, not just what.
- Hands-on experience with ad insertion platforms or DAI/SSAI workflows.
- Experience with video analytics (QoE) or observability platforms (Mux, Conviva, or similar).
- Ability to analyze product data and translate insights into actionable improvements.
- Excellent communication and stakeholder management skills, including with senior client leadership.
- Demonstrated ability to take products from concept to launch as the directly responsible PM.
- Familiarity with third-party streaming platforms, analytics tools, and player integrations.
- Knowledge of accessibility standards, internationalization, and content rights management.
- Working knowledge of AI productivity tooling - prompt engineering, AI-assisted research or ticket writing, LLM tools for synthesis and planning - and a genuine interest in applying them to PM workflows.
- Prior consulting or embedded client engagement experience; comfort operating in a matrixed environment.
Nice to Have:
WHY THIS ROLE?
- You'll work embedded inside one of the most recognized sports leagues in the world, on a product used by tens of millions of fans.
- You'll get deep exposure to a sophisticated, high-stakes technology stack spanning live streaming, video delivery, and digital advertising - the kind of experience that accelerates a PM career.
- This role offers a clear path for growth. As you build trust and demonstrate product leadership, you will have the opportunity to take on greater ownership, broader scope, and increased responsibility within the engagement.
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