Manager, Growth Editorial Strategy

Position Responsibilities:

What you’ll own

• Editorial Engine
• Manage the content calendar and production pipeline, keeping a steady flow of high-quality, on-brand perspectives across formats; articles, guides, e-books, one-pagers, web, and social.
• Write, draft, edit, and elevate work so every piece sounds unmistakably like Aprio.

Bring campaigns to life

• Execute demand and lead-generation campaigns across industries and service lines, mapped to buyer intent and timely moments such as tax season, new legislation, and year-end planning.
• Create full campaigns - amplify ideas across multiple channels

Work hands-on with AI

• Develop and direct AI agents for research, drafting, repurposing, and distribution - with human-led judgment, editing, and brand building.
• Help sharpen prompts, templates, and ways of working that help the team move faster without losing quality.

On-brand and accurate

• Uphold Aprio’s voice across everything you touch, and partner with our specialists and the National Tax Office to get the details right.
• Keep a human in the loop on technical tax and audit content, with care for accuracy and compliance.

Measure what matters

• Utilize analytics to assess and determine editorial production across website performance, search optimization, client engagement, pipeline contribution, and AI-search visibility.
• Build and own reporting systems that translate content performance into measurable business results and strategic insights.

Qualifications:

• 5+ years in communications, marketing, editorial, and/or demand generation, ideally in B2B, professional services, or financial services.
• Excellent writing and editing, and a good eye for what makes content genuinely worth reading.
• Comfort with AI tools and real eagerness to build with them - experience with generative AI.
• Hands-on campaign experience across email, social, web, and SEO.
• A working understanding of how AI answer engines (GEO/AEO).
• Strong organizational skills.
• A collaborative style and the credibility to work with subject-matter specialists.

Preferred Qualifications:

• Background in accounting, tax, or another regulated professional-services environment.
• Experience in developing AI agents, infusing process automation to enhance editorial programs
• Familiarity with marketing automation and CRM (e.g. HubSpot or Salesforce).
• Comfort with multimedia or design tools, or experience directing creative.
• Experience with industry or vertical marketing.