Sales Executive – Social Housing

Aareon is Europe’s established provider of SaaS solutions for the real estate industry and a pioneer of the sector’s digital future.

With its software solutions, Aareon connects people, processes, and properties-bringing the industry closer together. With the Aareon Property Management System, based on intelligent software solutions, the company enables the efficient management and maintenance of residential and commercial properties and creates digital experiences for all stakeholders.

As a reliable and innovative partner, Aareon is committed to progress, positive change, and sustainable living and working spaces for everyone.

We value a working environment in which diversity and flexibility are appreciated, cooperation in partnership and mutual support in the team are a matter of course and learning is perceived as an opportunity.

Become part of our international team! Become part of #OneAareon! We are looking forward to meeting YOU!

Salary: £45,000 base salary + £15,000 OTE Commission per year

Location: Manchester (Hybrid)

Hours: 37.5 per week

Contract: Permanent

Reports to: Head of Account Management

The Role

We are seeking a highly driven, commercially astute Sales Executive to support the continued growth of across the Social Housing sector. This is an exciting opportunity for an ambitious sales professional to take ownership of a full sales cycle role while developing a strong consultative approach within a complex, relationship-led, and highly regulated sector.

The successful candidate will manage opportunities from initial engagement through to contract award, working closely with Housing Associations, Local Authorities, and ALMOs. While marketing activity and internal teams will support some new lead generation, success in this role will be defined by the ability to proactively build momentum, create new business opportunities, develop strong customer relationships, and effectively demonstrate HomeMaster to key stakeholders to help accelerate the sales cycle.

Operating within a complex structured procurement environment and longer sales cycles than traditional commercial sectors, you will engage confidently with multiple stakeholders, navigate formal tender processes, and develop a deep understanding of the operational and strategic challenges facing social housing providers.

Beyond achieving revenue targets, the role will also play an important part in shaping our wider GTM strategy within the sector. You will work collaboratively across Marketing, Product, and Customer Success teams, providing valuable market insight, identifying trends, highlighting customer challenges, and feeding back opportunities for improvement to help strengthen our overall market approach.

Key Responsibilities

• Own the full sales cycle from initial outreach through to contract signature
• Build and manage a pipeline of new business opportunities across the social housing sector
• Conduct discovery sessions to understand operational, compliance, and service challenges
• Deliver tailored product demonstrations including finance aligned to housing provider needs
• Engage and build relationships with key stakeholders, including senior leaders (e.g. CIOs, Heads of Housing, Repairs, Assets & Compliance)
• Manage all Salesforce admin, pipeline progression and sales cycle reporting
• Navigate multi-stakeholder procurement processes, including RFIs, RFPs, and tenders
• Maintain accurate pipeline management and forecasting in Salesforce
• Develop structured approaches to target accounts and market segments
• Collaborate closely with Marketing, Product, and Customer Success to improve conversion and customer outcomes
• Contribute feedback and insight to refine messaging, positioning, and sales strategy

Skills & Experience

Required

• Experience in a quota-carrying sales role, with ownership of deals through to close
• Ability to conduct complex finance, repairs, assets, tenant engagement demos based on customer requirements
• Strong track record of converting opportunities into revenue shortening the sales cycle
• Ability to manage and prioritise a pipeline effectively with accurate reporting
• Confident communicator, experience engaging multiple stakeholders with strong presentation skills
• Experience working within structured or consultative sales processes
• Proficiency with CRM systems (Salesforce preferred)
• Comfortable working in a target-driven environment and commercially minded team

Desirable

• Experience in B2B SaaS or public sector technology sales
• Exposure to social housing, local government, or regulated sectors
• Experience with procurement processes (RFPs, tenders, frameworks)
• Understanding of housing operations (finance, repairs, assets, compliance)
• Experience with account-based or strategic selling approaches

What We’re Looking For

• Takes ownership of performance and consistently works towards targets
• Able to balance patience and persistence within longer sales cycles
• Proactive in building pipeline and progressing opportunities
• Commercially driven, focusing on customer outcomes and value
• Curious and engaged in understanding customer challenges and buying drivers
• Resilient and adaptable in a complex, evolving market understanding regulatory changes
• Collaborative, contributing to team success and continuous improvement