Associate Brand Manager_BC

Typical Accountabilities

• Contribute to the development and execution of campaigns or marketing plans, including the creation and refinement of distribution channel solutions, sales strategies, and promotional activities for assigned therapeutic areas or brands.
• Create, review, and improve marketing and promotional materials based on research and business needs.
• Track brand, product, and competitor performance and trends, providing actionable recommendations that inform both day-to-day decisions and long-term strategic direction.
• Develop materials for the sales force to support effective sales effort and educate sales representatives on company and competitor products.
• Coordinate and deliver project work, special studies, and initiatives within own specialist area, meeting quality standards, ensuring brand consistency and regulatory compliance, and handling risks.
• Build and maintain strong and productive working relationships and effective liaison with internal colleagues and external stakeholders-including agencies, organizer, consultant, supplier and partner organizations-to support the achievement of functional and business goals.
• Contribute to budget planning, resource allocation, and the ongoing tracking of expenditure related to promotional initiatives, supporting transparency and efficiency in line with business priorities and risk controls.

Qualifications and Skills

• Essential:
  • Responsible for Pharmaceutical product group, including product promotion, business analysis, competition performance, and financial profit.
  • Develop customer/patient centric marketing plans, activities, omni-channel approach and promotional materials for specific therapeutic area or brand.
  • Assists with deployment of budgets and monitoring of expenses.
  • Develop partnership among key opinion leaders and key stakeholders.
  • Develops materials for the sales force to support effective sales effort and educate sales representatives on company and competitor products.
  • Professional fluent in English
  • undefined
  • Desirable: Marketing or branding in pharma/healthcare; Proficiency with data analytics tools.
    • Experience in new product launch process, including product position defining, resource deployment, cross functional collaboration, and leading brand team.
    • Experience in self-paid medicine, including pricing strategy, channel manager, self-paid modeling, advocacy and brand value proposition.
    • Understanding in specialty-based selling model to reveal agile transformation, customer centric and medical driven promotional model.
    • Over 3 year pharmaceutical experience, including sales, medical affair or marketing and at least 2 yrs sales in Oncology field.
    • Experience in Breast Cancer therapeutic area.
    • MBA as a plus.
• Key Relationship to Reach Solutions
  • Internal: Marketing teams; Medical; Field sales; Market access strategy; Insights and analytics; Compliance; Regulatory; Operations; Market research.
  • External: Agencies; Vendors; Creative partners.

Date Posted

Closing Date

AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.