Principal Visual Designer
Confirmed on the employer's own hiring board on Nov 11, 2026. First seen by Alion on Nov 11, 2026.
About us
You've probably heard of Autotrader, but do you know what we're all about?
We're the most trusted, most visited automotive marketplace in the UK. A heritage brand and a tech innovator. We bring together vehicle buyers and sellers to give them real choices. Cars may be what we're best known for but we’re also the place for pretty much everything else on wheels, from e-bikes to caravans.
In the automotive world, change is a constant, that’s why we take our job of untangling the complex car-buying journey very seriously.
At our core, we’re all about people. We go our own way while embracing diversity and celebrating our differences. We dedicate ourselves to the idea that we work better together.
Autotrader is a beautiful, surprising and vibrant place to work. We might not be for everyone, but we could be perfect for you.
About the job
Help shape the next chapter of Autotrader's in-house creative studio. We're moving from a production-led team to an in-house creative agency, with the ambition to stand alongside the best in-house teams in the industry.
As a Principal Visual Designer, you'll play a hands-on role in shaping and delivering high-quality visual design to achieve that ambition. You’ll help define the visual direction for complex, multi-channel work, creating exceptional design across digital, print, brand and campaign activity, while ensuring our creative output is consistent, accessible and aligned to Autotrader’s brand standards.
Alongside producing high-quality design work yourself, you’ll lead, coach and develop visual designers, helping them grow their craft, build confidence and understand how their work connects to Autotrader’s goals. You’ll set clear expectations around quality, ways of working, and delivery, while creating an inclusive and supportive environment where people can do their best work.
You’ll work closely with stakeholders across Creative Studio, Product Design and Marketing to translate briefs into effective visual solutions, improve design practices, and ensure our design capability continues to evolve through strong craft, better ways of working, and the thoughtful use of emerging tools and technology.
What we're looking for
- A strong portfolio showing excellent visual craft and technically well-executed work, with context about the brief, your contribution and the decisions behind it.
- Strong hands-on design capability and a deep understanding of design principles, typography, layout, colour and accessibility
- Experience leading and coaching designers, with a genuine motivation to help people grow and develop
- Experience developing design standards, design systems, creative processes to improve consistency and efficiency
- Strong communication, influencing and stakeholder management skills
- Extensive experience translating complex briefs into clear, effective solutions
- Able to balance hands-on delivery with people leadership, project priorities and longer-term improvements to design capability
- Experience identifying and implementing emerging design trends, creative technology and automation
During our application process, you will be asked two questions to help us learn more about you and how you align with our values. Please include a link to your portfolio, with case studies that help us understand the work rather than visuals alone. You're welcome to highlight the projects most relevant to this role or link directly to them. We want to see your visual standards, your thinking and the part you played in bringing the work to life.
These will be used as part of our selection criteria to determine if we progress your application further.
Benefits
We’re offering a salary of £50,000 - £65,000, plus an additional 10% of your salary awarded to you in shares each year. These awarded shares will become yours in yearly instalments over the next three years, and you can choose to either sell them or keep them as shares.
You'll have 28 days' holiday per year, and that's in addition to bank holidays and half-day closures on Christmas and New Year's Eve.
That’s not all. You'll be enrolled in our pension scheme, where our standard contributions are 7% and employee contributions are 5%. We also have comprehensive private medical cover, enhanced family leave provisions, a car salary sacrifice scheme, share-save options, and much more.
We always want to give you the support you need and help prioritise your wellbeing, that’s why we provide access to a Digital GP service, as well as specialist support for assisted fertility, gender dysphoria, menopause, period care plans and lots more.
On top of all that, our hybrid model, Connected Working, combines the best of both worlds - office and home working. You'll spend a minimum of 3 days a week in the office with your team, focused on collaboration and connection.
Additionally, we have our remote-first periods at set times during summer and winter. During these periods, you can work remotely anywhere in the UK and from certain locations abroad.
Alongside a wide range of benefits, we'll help you settle in with confidence from day one. If you're successful, one of the first things you'll experience is our tailored new-starter induction programme, Great Start, designed to help you feel welcome, connected, and set up for success.
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