Demand Generation Lead

What You'll Build

Your

Pipeline Machine

You'll architect and execute a

multi-channel demand generation strategy that drives qualified pipeline. This

means building campaigns from concept to conversion, establishing the

foundational systems and processes, and optimizing every step of the funnel

based on what the data tells you.

Your

Measurement Framework

You'll establish the metrics that

matter and build dashboards that give us real-time visibility into what's

working and why.

Your

Experimentation Engine

You'll create a test-and-learn culture where we're constantly running

experiments, killing what doesn't work, and doubling down on what does. Speed

of iteration matters more than perfection.

Your

Team

You'll hire and develop a small but mighty team of demand

generation specialists. We're looking for someone who can attract A-players,

coach them to excellence, and create a culture where speed and experimentation

are celebrated.

What Success Looks Like

In

30 Days

You've audited our current demand

generation efforts, identified the biggest opportunities and gaps, and built

relationships with sales, product, and leadership. You've shipped your first

campaign or test.

In

90 Days

You've established our core demand

generation channels, implemented proper tracking, and have a data-driven

hypothesis about where to focus. You've made at least one key hire and have a

clear roadmap for the next quarter.

In

6 Months

You've built a predictable pipeline

generation engine with clear metrics and accountability. Your team is humming,

your experiments are producing insights, and sales leadership considers you a

trusted partner. You're consistently hitting or exceeding pipeline targets.

In

12 Months

You've

scaled the team and programs to support our revenue goals. You've established

processes that allow the team to move fast without breaking things. You've

proven which channels drive the best ROI and have a clear playbook for

continued growth.

What We're Looking For

You're

a Builder

You've built demand generation

programs from the ground up at least once before. You know the difference

between strategy and tactics, but you're not afraid to roll up your sleeves and

execute. You've hired and developed team members who've gone on to do great

things.

You're

Data-Obsessed

You make decisions based on data,

not gut feel or best practices from your last company. You're comfortable with

analytics tools, can interpret complex data sets, and know how to translate

insights into action. You understand attribution models and can build ROI cases

that finance teams respect.

You

Have a Bias Toward Action

You'd rather ship an imperfect

campaign today than a perfect one next month. You're comfortable with ambiguity

and can make decisions with incomplete information. When you see an

opportunity, you move on it. When something isn't working, you kill it fast.

You're

a Systems Thinker

You understand how demand generation

fits into the broader go-to-market motion. You think in terms of systems,

processes, and scalability. You build things that work when you're not in the

room.

You're

Curious and Resourceful

You stay current on AI, marketing

technology, demand generation trends, and what's working in B2B SaaS. You're

resourceful-when you hit a blocker, you find a way around it. You ask great

questions and genuinely want to understand the why behind the what.

Requirements

• 5+ years of B2B marketing experience, with at least 3 years focused on demand generation

• Proven track record of building and scaling demand generation programs, preferably at a startup or high-growth company

• Experience managing and developing a team of marketers

• Strong analytical skills and experience with marketing analytics tools (Google Analytics, Mixpanel, Amplitude, etc.)

• Hands-on experience with marketing automation platforms and CRM systems

• Deep understanding of B2B buyer journeys, lead scoring, and funnel optimization