Marketing & Events Assistant

About the Role:

This professional is responsible for providing the highest level of support and service in meeting the day-to-day marketing, operational, client service and business development needs of one or more Financial Advisors in a Baird branch office. They will also work with other associates to meet the client service and operational needs of the branch at large. These associates will align their efforts to drive the success of their team(s), the branch and the business.

The Impact You’ll Make:

• Greets all visitors, providing information, directions, or assistance as needed, striving to create memorable experiences for all guests. This includes, but is not limited to, clients, vendors, new hires, recruits, and internal and external business associates. Escorts guests, as needed

• Receives and routes incoming calls to the appropriate destination utilizing the switchboard console, always in a friendly, professional manner. Collect important information and seek to assist before taking a message or transferring a call
• Establishes an ongoing partnership with the dedicated Wealth Center marketing specialist to collaborate and share recommendations and best practices to drive FA/team business growth

• Work with Financial Advisor(s) to create and implement a client service model through the use of CRM that ensures regular client touchpoints and services by the team to deliver an exceptional client experience

• Drive and execute on the digital and social media strategy for Financial Advisor(s)/team, including making updates to FA Websites, social media properties such as LinkedIn, X, Facebook, etc., where applicable

• Proactively review client/prospect social media to gather additional information to share with the team

• Organize and coordinate seminars and client events at the direction of Financial Advisor(s). Develops client lists, designs material and seminar/meeting content, coordinates PowerPoint presentations and follows through with client contact

• Work with Financial Advisor(s) to directly generate new business and maintain/increase existing client relationships through various techniques including developing systems for cross-referencing and/or cross-selling that enhance client satisfaction, build client retention and create client loyalty

Client Service:

• May be responsible for the coordination of client onboarding, which includes managing Financial Advisor(s) prospect pipeline, and establishing an ongoing communication/client service plan

• Partner with Baird’s Corporate Resource Groups and be knowledgeable of the products and services that are available to provide the best service and advice to our clients

• May create and manage regular schedule of client contacts/appointments and manage set up and coordination of all client meetings

• Stay current on and understand firm and industry policy and procedures in an ever-changing regulatory environment, being able to articulate the reason for certain requirements to clients as needed
• Ensures compliance with Baird’s policies regarding correspondence, books and records requirements including trade policies, seminars, and marketing

• Provide back-up to other teams and the branch when needed, as well as perform other duties and special projects as necessary

• Create/maintain/organize electronic files to provide team-level, immediate access and retrieval

What You’ll Bring to Baird:

• Excellent verbal and written communication skills (including e-mail); ability to adeptly exchange ideas and information
• Open to obtaining Series 7/63/65 licensure
• Proficient in Microsoft Office suite (Word, Excel, PowerPoint) with the ability to learn and effectively navigate Baird’s Private Wealth Management technology platforms (Thomson ONE, CRM, LiquidOffice, Baird Marketing on Demand Tool, FMG Suites etc.)
• Strong technology aptitude with the ability to adopt new tools, including AI-enabled solutions, preferred

• Detail oriented with an emphasis on accuracy. Critical thinking and proactive problem-solving skills

• Strong organizational skills -- consistent ability to prioritize workflow of self and Financial Advisors in order to achieve specific goals in a timely manner
• Understands compliance regulations including the client complaint process and correspondence policies. Maintains client confidentiality in all situations
• Good analytical skills with ability to perform semi-advanced math
• Bachelor's degree preferred, not requireded

Baird is committed to diversity and provides employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, pregnancy, citizenship, national origin, age, disability, military service, veteran status, sexual orientation, gender identity or expression, genetic information, or any other status protected by law.