Campaign Engagement Lead -6 Months Secondment

Job Description

Purpose of the role

To build strong and effective partnerships with the senior leadership of the organisation, advising on how to engage and influence employees to achieve the business’s goals, through an insight-based employee communications strategy, backed up with outstanding execution capability.

Accountabilities

• Leadership communication, using detailed, systematic insight research to help senior leaders understand employee sentiment, and empower them to communicate empathetically with their people.
• Business strategy alignment, building belief in the strategy of the organisation, and the progress being made, with a strong focus on the impact employees have on the client experience.
• Culture and employee proposition communication, designing and implementing communication interventions that influence individual behaviour to create a culture built on the Barclays Mindset; demonstrate why the organisation is a great place to work.
• Change delivery, creating communication interventions that build employee commitment and capability through organisational change.
• Crisis and issues management, working closely with the senior team as part of the management response, focused on the role of employees in engaging clients.
• Capability building, leading and developing a high-performing team, building individual skills and team capabilities.

Vice President Expectations

• To contribute or set strategy, drive requirements and make recommendations for change. Plan resources, budgets, and policies; manage and maintain policies/ processes; deliver continuous improvements and escalate breaches of policies/procedures..
• If managing a team, they define jobs and responsibilities, planning for the department’s future needs and operations, counselling employees on performance and contributing to employee pay decisions/changes. They may also lead a number of specialists to influence the operations of a department, in alignment with strategic as well as tactical priorities, while balancing short and long term goals and ensuring that budgets and schedules meet corporate requirements..
• If the position has leadership responsibilities, People Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard. The four LEAD behaviours are: L - Listen and be authentic, E - Energise and inspire, A - Align across the enterprise, D - Develop others..
• OR for an individual contributor, they will be a subject matter expert within own discipline and will guide technical direction. They will lead collaborative, multi-year assignments and guide team members through structured assignments, identify the need for the inclusion of other areas of specialisation to complete assignments. They will train, guide and coach less experienced specialists and provide information affecting long term profits, organisational risks and strategic decisions..
• Advise key stakeholders, including functional leadership teams and senior management on functional and cross functional areas of impact and alignment.
• Manage and mitigate risks through assessment, in support of the control and governance agenda.
• Demonstrate leadership and accountability for managing risk and strengthening controls in relation to the work your team does.
• Demonstrate comprehensive understanding of the organisation functions to contribute to achieving the goals of the business.
• Collaborate with other areas of work, for business aligned support areas to keep up to speed with business activity and the business strategies.
• Create solutions based on sophisticated analytical thought comparing and selecting complex alternatives. In-depth analysis with interpretative thinking will be required to define problems and develop innovative solutions.
• Adopt and include the outcomes of extensive research in problem solving processes.
• Seek out, build and maintain trusting relationships and partnerships with internal and external stakeholders in order to accomplish key business objectives, using influencing and negotiating skills to achieve outcomes.

All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship - our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset - to Empower, Challenge and Drive - the operating manual for how we behave.

Join us as a Campaign and Engagement Manager within the Talent team, where you will play a key role in shaping and delivering the Group’s AI colleague upskilling agenda. In this role, you will support the senior leadership team by translating strategic priorities into high-impact global campaigns that drive awareness, engagement and behaviour change at scale. You will lead the end-to-end design and delivery of AI upskilling activation campaigns, across both internal and external channels, ensuring alignment to broader talent, development, and employer brand priorities.

You will:

• Take ownership of global, multi-channel AI upskilling campaigns - driving engagement, adoption and understanding across the organisation

• Design and deliver integrated engagement strategies that support large-scale cultural and behavioural change

• Translate complex AI and skills strategies into clear, compelling and actionable communications and campaign plans

• Develop high-quality engagement assets (e.g. videos, toolkits, playbooks, nudges) aligned to brand and narrative frameworks

• Partner with senior stakeholders across the bank to shape campaign direction and ensure alignment to strategic priorities

• Work across internal and external channels to create a joined-up experience for colleagues and candidates

• Use data and insights to track campaign effectiveness, continuously optimise engagement and demonstrate impact

• Operate in a fast-paced, evolving environment, managing multiple priorities and stakeholders with agility

The ideal candidate will have:

• Proven experience delivering global, multi-channel campaigns that drive engagement and behaviour change at scale
• Strong expertise in campaign strategy, planning and execution across both internal and external audiences
• Experience leading complex programmes across a matrix organisation, managing diverse stakeholders and priorities
• Excellent written and verbal communication skills, including experience developing comms, playbooks and engagement strategies
• Strong editorial judgement, with the ability to review, refine and elevate content to a high standard
• A highly organised and agile approach, with the ability to adapt quickly in a fast-paced environment
• Experience supporting transformation, learning or development initiatives is highly beneficial
• A strong interest in AI and emerging technology, with an understanding of how it is shaping skills, productivity and the future of work

You may be assessed on key critical skills relevant for success in role, such as risk and controls, change and transformation, business acumen, strategic thinking and digital and technology, as well as job-specific technical skills.