Marketing intern

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.

To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!

ROLE PROFILE

GRADE: 26

JOB TITLE: Marketing Deployment Intern

FUNCTION: Marketing

SUB FUNCTION: Deployment

CITY & COUNTRY: Kenya

ROLE SUMMARY

What are the key objectives and expectations from this role?

To support the Marketing Deployment team in the planning, coordination, execution and evaluation of brand and trade marketing activities. The role provides practical exposure to marketing deployment, market execution, performance reporting and cross-functional working while building foundational capability for a career in Marketing.

Reports to

KE Marketing deployment

Number of direct reports

0

Core relationships

Internal

• TM&D team
• Category Team
• Consumer Experience team
• Other Functions

External

• Suppliers
• Activation, Brand, Deployment Agencies

Geographic scope

Kenya

Travel required

No

ACCOUNTABILITIES

Marketing Deployment & Execution

• Support the coordination and execution of approved brand and trade marketing activities.
• Assist in tracking activity timelines, deliverables and key milestones.
• Participate in market visits to monitor execution, product availability, visibility and compliance.
• Capture execution gaps and support follow-up on corrective actions.
• Support the preparation and coordination of activity materials.

Performance Tracking & Reporting

• Collect, validate and consolidate market and activity performance data.
• Maintain deployment trackers and support preparation of periodic performance updates.
• Monitor competitor activities and capture relevant market insights.
• Support post-activity evaluation and documentation of key learnings.

Planning & Coordination

• Support cycle and activity planning processes.
• Coordinate inputs and follow-ups with relevant internal and external stakeholders.
• Maintain accurate activity documentation and trackers.
• Support the team in ensuring agreed actions and deliverables are completed on time.

Capability & Development

• Build practical understanding of brand, trade and consumer marketing.
• Develop analytical, project coordination and stakeholder-management capabilities.
• Participate in field visits, team meetings and relevant learning opportunities.

Key Skills & Competencies

• Strong planning and organizational skills
• Analytical and problem-solving ability
• Good communication and interpersonal skills
• Attention to detail
• Ability to collaborate across teams
• Proficiency in Microsoft Office, particularly Excel and PowerPoint
• Willingness to learn and work in a fast-paced environment

Education / Qualifications / Experience Required

• Degree/ Diploma in Marketing or Business-related field

What we offer you?

• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement - it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?

We’re one of the few companies named as a Global Top Employer by the Top Employers Institute - certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.

If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.