Performance Marketing Lead

Key Responsibilities

• Lead BayanTechs digital-marketing operation end-to-end: strategy execution optimisation and reporting.
• Collaborate with & mentor a cross-functional digital team; own hiring workflows training and performance reviews.
• Plan co-execute and co-optimise PPC paid social programmatic and PMAX campaigns.
• Develop always-on demand-generation funnels for B2B buyers (Google Ads LinkedIn Meta Bing).
• Oversee CRO SEO quick wins landing-page A/B testing and marketing automation triggers.
• Build data pipelines & dashboards (GA4 Looker Studio) and present monthly ROI insights to leadership.
• Act as account manager to handle all brands requirements deal with change requests and provide support to Sales BD and Marketing teams.
• Align closely with sales ops to refine SQL criteria lead scoring and CRM workflows (Zoho / HubSpot).

Must-Have Skills

• 7 yrs B2B digital-marketing leadership with proven SQL/ROI growth.
• Mastery of Google Ads LinkedIn Campaign Manager Meta Ads remarketing and GA4.
• Team-management experience (hiring coaching vendor oversight).
• Strong budgeting forecasting and data-storytelling abilities.
• Solid grasp of SEO/CRO fundamentals & MarTech integrations.
• Fluent English & Arabic.

Nice to Have

Localization SaaS or tech-services background.

Experience with AI-driven ad tech & attribution models.