Brand Manager
Confirmed on the employer's own hiring board on Oct 18, 2026. First seen by Alion on Oct 12, 2026. Beiersdorf scores A on the Alion truth index.
At Beiersdorf, home of Nivea, Eucerin, Hansaplast & Labello we want to help people feel good about their skin - and our commitment goes far beyond caring for skin. We act according to our purpose, WE CARE BEYOND SKIN and take responsibility for our consumers, our employees, the environment and society.
As Brand Manager for Finland, you will lead the strategic and commercial development of Eucerin and Hansaplast within the Finnish pharmacy market. Acting as the local brand owner, you will identify growth opportunities, translate consumer and market insights into effective strategies, and drive initiatives that deliver sustainable business growth.
This is a highly autonomous role suited to a commercially driven marketer with strong analytical skills, a proactive mindset, and the ability to influence stakeholders. You will be the key marketing lead for Finland, working within a matrix organisation alongside teams in Gothenburg, local colleagues in Finland, and key commercial stakeholders.
Your Tasks
- Develop and execute local brand strategies aligned with Nordic and global objectives.
- Identify opportunities to grow market share, brand equity, and profitability.
- Lead annual brand planning, budgeting, and investment recommendations.
- Monitor market trends, consumer insights, and competitor activity to drive growth.
- Build business cases for product launches, portfolio development, and growth initiatives.
- Lead local innovation and product launches from concept through to evaluation.
- Own media, PR, and influencer strategies, ensuring strong return on investment.
- Manage external agencies and collaborate with cross-functional Nordic and global teams.
- Track business performance and provide data-driven recommendations to optimise results.
Your Profile
- Experience in Brand Management, Category Management, or a similar commercial marketing role.
- FMCG experience preferred; consumer healthcare, beauty, skincare, pharmaceutical, or medical device experience also highly valued.
- Strong commercial acumen with excellent analytical and financial skills.
- Proven ability to drive brand growth and manage budgets and business cases.
- Experience working with media, PR, and influencer agencies.
- Self-motivated, entrepreneurial, and comfortable operating independently.
- Fluent Finnish and English language skills are essential; Swedish is advantageous.
- Master's degree in Marketing, Business, Economics, or a related field preferred.
Additional Information
- Regular travel to the Gothenburg office will be required throughout the year.
At Beiersdorf, we see you as a person - far beyond your title or role. Our goal is to provide the flexibility and support you need for your professional and personal success through our work environment. That is why we have a lot to offer!
- Competitive salary + bonus
- Life Insurance
- Critical Illness
- Hybrid working
- Discounts on products
- Lunch e-vouchers
- Training & Development
At Beiersdorf, we believe that every individual brings unique perspectives, experiences, and strengths that deserve to be valued and celebrated. We are committed to fostering an inclusive and supportive environment where everyone feels empowered to be themselves, thrive in their role, and work in ways that enable them to succeed. Through flexibility, understanding, accessibility, and meaningful support, we aim to ensure that all colleagues feel respected, heard, and able to reach their full potential.
We are committed to providing an inclusive recruitment experience and are happy to discuss any reasonable adjustments at any stage of the process to support you.