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Salary
$64k – $70k per year
Location
In office (San Marcos)
Seniority
Middle · 3+ years exp

Confirmed on the employer's own hiring board on Nov 14, 2026. First seen by Alion on Nov 14, 2026.

Overview
Company
Impact
Profile match
Better Buzz Coffee is a San Diego coffee roaster and cafe chain that roasts organic and specialty coffee in small batches and serves it through its own cafes and drive-thrus alongside food and signature drinks. Established in 2002 and certified as an organic roaster by CCOF, it has grown from San Diego into Orange County, the Inland Empire, Los Angeles, Arizona and Nevada, and also sells coffee blends, pods and merchandise online and to wholesale customers. It hires baristas, shift supervisors, assistant general managers and general managers for new and existing cafes, plus new store opening trainers, a pre-construction manager and IT and operations specialists.

About Us

Better Buzz Coffeeseeks General Managers in San Diego!

$32.00-$35.00/hr (Estimated Annual Earnings: $79,040 - $86,450 based on a 45-hour workweek) + Monthly Bonus Opportunity

Drive Results. Build Great Teams. Own Your Business.

Better Buzz Coffee is growing, and we're looking for General Managers who want to do more than manage a café. We're looking for leaders who take ownership, build strong teams, and know how to translate strategy into measurable business results. As the most senior leader in your café, you'll be responsible for creating a best-in-class guest experience while building a culture that develops people, drives performance, and delivers results. You'll lead from the front, coach and inspire your team, and own everything from sales growth and profitability to labor management, talent development, guest experience, and operational execution.

If you're energized by developing future leaders, driving continuous improvement, and delivering exceptional business results while creating an environment where people thrive, we'd love to meet you.

Compensation & BenefitsEstimated Annual Earnings: $79,040-$86,450+Monthly Bonus Opportunity

This is a non-exempt position paid at $32.00-$35.00 per hour, based on a regularly scheduled 45-hour workweek, including overtime eligibility and monthly bonus opportunity. Actual earnings may vary based on hourly rate, overtime worked, and bonus achievement. Compensation is determined based on factors including relevant experience, demonstrated leadership success, and overall alignment with the requirements of the position.

In addition, Better Buzz offers:

  • Free coffee (obviously)
  • A front-row seat to building one of San Diego's fastest-growing coffee brands
  • Medical, dental, and vision benefits
  • 401K + Match
  • 10 Days Paid Time Off
  • Ongoing leadership development opportunities

Responsibilities

  • Lead, coach, and develop a team of Assistant General Managers, Shift Supervisors, and Baristas.
  • Build a high-performance culture centered around accountability, teamwork, hospitality, and continuous improvement.
  • Own café performance across sales, profitability, labor, cost of goods, waste, guest satisfaction, and operational metrics.
  • Analyze KPIs and business trends to identify opportunities, address performance gaps, and drive measurable results.
  • Recruit, hire, onboard, and develop top talent while building a strong internal leadership pipeline.
  • Deliver timely coaching, performance feedback, and development plans that help team members grow their careers.
  • Ensure exceptional guest experiences through operational excellence and consistent execution of Better Buzz standards.
  • Maintain compliance with company policies, food safety standards, labor laws, and workplace safety requirements.
  • Lead the successful implementation of new products, promotions, operational initiatives, and company programs.
  • Create a clean, organized, and highly engaged café environment where both people and business can succeed.

Who You Are You thrive in environments where expectations are high, growth is constant, and results matter. You're equally comfortable developing people, driving performance, and making business decisions that positively impact the bottom line. You possess strong business acumen and understand how labor, sales, food cost, waste, guest satisfaction, and operational execution work together to drive long-term success.

You have the resilience, adaptability, and leadership presence to navigate change, solve problems, and lead with confidence in a fast-paced environment. Most importantly, you think like an owner. You take initiative, solve problems, and continuously look for ways to improve the business, elevate the guest experience, and develop your team.

Qualifications

What You'll Bring

  • 3+ years of General Manager experience in a high-volume restaurant, coffee, hospitality, retail, or food service environment
  • Proven success leading teams and delivering P&L results
  • Strong business acumen and experience leveraging KPIs to drive performance
  • Experience recruiting, developing, and retaining talent
  • Exceptional leadership, coaching, and communication skills
  • Coffee, drive-thru, restaurant, hospitality, or QSR experience preferred

At Better Buzz, our purpose is simple: to create a BUZZ that is felt, seen, heard, and remembered.

If you're ready to make a meaningful impact on a growing brand, develop exceptional leaders, and help shape what's next, we'd love to connect.

Apply today and join the BUZZ. www.betterbuzzcoffee.com EQUAL EMPLOYMENT OPPORTUNITY Better Buzz encourages you to be bold and authentically you. We are proud to be an equal opportunity employer that celebrates the unique differences of our diverse team. We welcome individuals from all backgrounds and consider every qualified applicant without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, veteran status, or any other protected class.

Better Buzz is committed to offering reasonable accommodation to qualified applicants with disabilities. If you require assistance or an accommodation during the application or interview process, please contact [email protected]

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