Marketing Manager

Reporting To: Founder / Central Leadership

About the Role Bharat Intelligence is building the operating system for agricultural labour and services in India. We operate across both sides of the marketplace: farmer demand and labour supply. As Marketing Manager - Mumbai, you will own marketing across geographies, crops, and operating clusters. This includes ATL, BTL, brand, PR, field campaigns, launch marketing, farmer communication, labour communication, and growth support for city and category teams. This is not a corporate brand-only role. You will work closely with field teams, farmers, labourers, village influencers, local partners, media, and central leadership to build Bharat Intelligence into a trusted name across rural markets. Your job is to make farmers trust us, labourers join us, local communities recognise us, and the market remember us. Key Responsibilities 1. Own Marketing Across Demand & Supply You will build marketing programs for both sides of Bharat Intelligence’s marketplace. On the farmer demand side, you will:

• Drive awareness and trust among farmers across operating geographies.
• Support farmer acquisition for services such as agri-labour, fruit care, harvesting, and crop-specific operations.
• Build local campaigns around crop seasons, peak labour demand, and cluster launches.
• Create farmer-facing communication that explains our services clearly and credibly.
• Support city, cluster, and category teams with collateral, campaigns, and lead generation. On the labour supply side, you will:
• Build campaigns to attract local and migrant labourers.
• Create communication around earning opportunities, reliability, work availability, payment trust, and safety.
• Support labour sourcing teams with village-level campaigns, posters, audio messages, WhatsApp creatives, and referral programs.
• Help build Bharat Intelligence as a trusted labour platform across worker communities. Outcome: Marketing drives both farmer bookings and labour availability across geographies. 2. ATL & Brand Marketing You will own above-the-line marketing initiatives that build awareness and credibility. You will:
• Plan and execute regional ATL campaigns across relevant geographies.
• Manage outdoor branding such as hoardings, wall paintings, banners, rural visibility, and local media.
• Build consistent brand messaging across farmer, labour, and partner audiences.
• Develop brand assets, campaign themes, taglines, and market-facing narratives.
• Ensure every geography uses a consistent but locally relevant Bharat Intelligence brand language.
• Track brand visibility and recall in priority markets. Outcome: Bharat Intelligence becomes a known and trusted brand in agricultural labour and services. 3. BTL, Field & Rural Activation You will own on-ground marketing execution across villages, clusters, mandis, labour hubs, and farmer networks. You will:
• Design and execute BTL campaigns for farmer acquisition and labour sourcing.
• Run village meetings, farmer demos, local events, referral drives, and cluster launch activations.
• Support field teams with scripts, pitch decks, flyers, posters, banners, and WhatsApp material.
• Create geography-specific campaigns around crop cycles and seasonal labour demand.
• Coordinate with city teams to identify high-priority villages, farmer groups, and labour pockets.
• Track campaign effectiveness through leads, conversions, bookings, and repeat usage. Outcome: Field marketing directly improves demand generation, supply acquisition, and local trust. 4. PR, Communications & Reputation You will manage Bharat Intelligence’s external voice and reputation. You will:
• Build and execute PR plans across business, agriculture, startup, rural economy, and regional media.
• Identify stories around farmers, labourers, rural transformation, agri-tech, and employment.
• Coordinate with agencies, journalists, local media, and industry platforms.
• Draft press notes, founder quotes, articles, announcements, and media briefs.
• Manage communication during launches, milestones, partnerships, and sensitive situations.
• Build credibility for Bharat Intelligence with farmers, workers, partners, investors, and the wider ecosystem. Outcome: Bharat Intelligence is seen as a serious, credible, and category-defining company. 5. Launch Marketing Across Geographies You will support new city, cluster, and category launches. You will:
• Create launch playbooks for new geographies and crop categories.
• Plan pre-launch, launch, and post-launch marketing activities.
• Work with city heads, category managers, and operations teams to build local demand and supply.
• Identify the right local channels for each market: farmer networks, local leaders, WhatsApp groups, input dealers, mandis, labour points, transport hubs, and community spaces.
• Build early trust before operations scale.
• Convert launch learnings into repeatable marketing systems. Outcome: Every new geography launches with stronger awareness, faster adoption, and better ground credibility. 6. Content, Creative & Collateral You will own practical, high-impact communication across formats. You will:
• Create farmer-facing and labour-facing content in simple, local, trust-building language.
• Develop brochures, posters, banners, pitch decks, WhatsApp forwards, audio notes, videos, testimonials, and case studies.
• Work with designers, agencies, videographers, and field teams to produce content.
• Capture stories from farmers, labourers, supervisors, and city teams.
• Build a central repository of reusable marketing assets.
• Ensure all content is accurate, locally relevant, and aligned with field realities. Outcome: Field teams have strong, clear, usable marketing material that improves conversion. 7. Digital, Social & Community Marketing You will manage digital channels that support brand, hiring, acquisition, and credibility. You will:
• Manage social media presence across relevant platforms.
• Create content around farmer success stories, labour impact, market insights, launches, and company milestones.
• Use WhatsApp and community channels for farmer and labour communication.
• Support digital lead generation where relevant.
• Build campaigns that connect online credibility with offline conversion.
• Track engagement, reach, inbound leads, and content effectiveness. Outcome: Bharat Intelligence builds a strong public identity while supporting real business growth. 8. Cross-Functional Marketing Support You will work closely with operations, category, supply, demand, and leadership teams. You will:
• Support city CEOs and category managers with campaign planning and local execution.
• Work with labour sourcing teams to improve worker acquisition.
• Work with farmer-facing teams to improve trust and conversion.
• Align marketing calendars with crop cycles, launch timelines, and peak labour demand.
• Build simple dashboards for campaign performance.
• Bring market feedback back to leadership for better positioning and product decisions. Outcome: Marketing becomes a growth engine for the business, not just a support function.

Requirements Who We’re Looking For Must-Haves •4-8 years of experience in marketing, brand, growth, rural marketing, field marketing, PR, or communications. •Experience managing ATL and BTL campaigns. •Strong understanding of rural, semi-urban, or field-led customer acquisition. •Ability to work across both strategy and execution. •Strong writing and communication skills. •Comfort working with field teams, agencies, vendors, and local partners. •Ability to travel to operating geographies when required. •Strong ownership mindset and ability to work in a fast-moving startup environment.