Area Sales Representative Kaduna
Confirmed on the employer's own hiring board on Oct 19, 2026. First seen by Alion on Oct 1, 2026.
Join BIC World, a community of brands dedicated to creating ingeniously simple and joyful products that have been part of hearts and homes for over 75 years. We are committed to growing our iconic and innovative brands by reimagining everyday essentials in new, sustainable, and responsible ways.
Our culture encourages a "roll up your sleeves and get the job done" mindset, ensuring self-starters, problem solvers, and innovative thinkers can truly thrive. At BIC World, you are empowered to take ownership of your career and use your unique perspective to make a meaningful, global impact on our mission.
Job Summary
Responsible for the growth of LSNL/BIC business in the Sales Area recruits’ new customers and enhance satisfactions of existing customers.
Main Responsibilities / Tasks
- Generate sales order and ensure delivery of products in the assigned sales areas and outlets
- Efficient retail redistribution of all LSNL/BIC products and effective coverage of relevant outlets in the assigned sales areas
- Regularly review of performance with the regional managers and customers in line with agreed target.
- Develop coverage Plan for the territory.
- Seek new sales opportunities within designated sales areas.
- Flawless implementation of SFA and other projects in sales areas.
- Flawless promotion execution and POSM deployment
Key Performance Indicators
- Achieving sales targets; Volume and Value
- Achieves coverage plan and number of new outlets listing
- Frequency of orders and cash collection
- Speed to shelf and high impact visibility
- Strong Numeric and Weighted Distribution of LSNL/BIC products in region.
Complex Criteria
Professional skills:
- R - Business and results oriented with proven negotiation skills
- R - Able to identify new sales opportunities
- D - Understand needs of customers and provide solution lead
- R - Hard working, rigorous, well organized and able to work autonomously
- R - Ability to complete assigned task within a short period of time
- D - Analytic, accurate and quick interpretation of figures
Personal skills:
- R - A self-starter, working under their own initiative... and a completer/finisher.
- R - Ability to analyze and provide clear recommendations.
- R - Good communication skills (writing & verbal).
- R - Build strong relationships with both key external and internal customers.
- R - Energy and passion for achievement of own commitments and delivering company objectives.
- D - Able to influence and persuade others to take a specific course of action.
BIC World is an Equal Opportunity Employer. We strongly commit to hiring people with different backgrounds and experiences to help us build better products, make better decisions, and better serve our customers. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, veteran status, disability status, or similar characteristics. All employment is decided based on qualifications, merit, and business need.
BIC World is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any team member at BIC via email, or directly to a BIC team member in any form without a valid written search agreement in place for that position will be deemed the sole property of BIC, and no fee will be paid in the event the candidate is hired by BIC as a result of the referral or through other means.