First seen by Alion on Oct 2, 2026.
BIC® products are known and appreciated all over the world for their quality, their affordability and ease of use. The ballpoint pen, the pocket lighter, the one-piece shaver are all part of the daily lives of millions of consumers. These products make BIC® one of the best known international brands, present in 3.2 million retail outlets, in more than 160 countries. As we explore the tremendous opportunities ahead, we have a need for dedicated and dynamic employees to help build our team.
We are recruiting to fill the position below:
Job Title: Area Sales Representative
Location: Kaduna
Employment Type: Full-Time
The Role
- Responsible for the growth of LSNL/BIC business in the Sales Area recruits’ new customers and enhance satisfactions of existing customers.
Main Responsibilities / Tasks
- Generate sales orders and ensure delivery of products in the assigned sales areas and outlets
- Efficient retail redistribution of all BIC products (Lucky Stationery Nigeria) and effective coverage of relevant outlets in the assigned sales areas
- Regular review of performance with the regional managers and customers in line with agreed targets.
- Develop a coverage Plan for the territory.
- Seek new sales opportunities within designated sales areas.
- Flawless implementation of SFA and other projects in sales areas.
- Flawless promotion execution and POSM deployment.
Key Performance Indicators
- Achieving sales targets: Volume and Value
- Achieving coverage plan and number of new outlet listings
- Frequency of orders and cash collection
- Speed to shelf and high-impact visibility
- Strong Numeric and Weighted Distribution of LSNL/BIC products in region.
Complex Criteria:
Professional skills:
- 3-5 years of experience
- R - Business and results oriented with proven negotiation skills
- R - Able to identify new sales opportunities
- D - Understand needs of customers and provide solution-led
- R - Hard-working, rigorous, well-organized, and able to work autonomously
- R - Ability to complete assigned tasks within a short period of time
- D - Analytical, accurate, and quick interpretation of figures
Personal skills:
- R - A self-starter, working under their own initiative... and a completer/finisher
- R - Ability to analyze and provide clear recommendations
- R - Good communication skills (writing & verbal)
- R - Build strong relationships with both key external and internal customers
- R - Energy and passion for achievement of own commitments and delivering company objectives
- D - Able to influence and persuade others to take a specific course of action.
Application Closing Date
Not Specified.
How to Apply
Interested and qualified candidates should:
Click here to apply online

