Sales Representative - George
Confirmed on the employer's own hiring board on Oct 15, 2026. First seen by Alion on Oct 15, 2026.
Join BIC World, a community of brands dedicated to creating ingeniously simple and joyful products that have been part of hearts and homes for over 75 years. We are committed to growing our iconic and innovative brands by reimagining everyday essentials in new, sustainable, and responsible ways.
Our culture encourages a "roll up your sleeves and get the job done" mindset, ensuring self-starters, problem solvers, and innovative thinkers can truly thrive. At BIC World, you are empowered to take ownership of your career and use your unique perspective to make a meaningful, global impact on our mission.
JOB SUMMARY
Main purpose: The Area Sales Representative, manages the sales and distribution of the company's products and services to customers and consumers within a defined geographic area of the Region. Ensuring that consistent, profitable growth in sales revenue is achieved. Management and control of sales resources to achieve maximum sales and profitability. Develops and implements sales strategies and action plans to meet corporate, sales, and marketing objectives. Manages, motivates and develops Sales Agents to produce the desired sales results and objectives.
MAIN RESPONSIBILITIES / TASKS
Management Business
- Sales to customers within a defined geographic Area in the Western Cape.
- Achievement of monthly sales volume and value targets across all three categories (Stationery, Lighters, Shavers and Shaving preps).
- Ensure effective implementation of negotiated Key Account promotions and marketing strategies.
- To effectively manage third party Sales and Merchandising Agents, ensuring that sales targets' key Trade Promotions and In Store forward share objectives are achieved.
- To ensure cost effective sales call coverage is implemented, providing the required level of service to increase sales to customers and area profitability.
- To effectively manage the Sales Agents, ensuring that the agreed sales targets, promotional activity and marketing objectives are implemented at store level.
- Effective implementation of all negotiated promotions during key promotional periods, Mini-Major Back To School, Shaver, Lighters and Other Products.
- Compiling and submission of required sales and market intelligence reports (Trade surveys, Sales contact Reports, In store audits, Daily/Weekly reports, Competitor activity Reports, Promotional Analysis Reports, New Products and Forward Share.
- Maintain and build solid trade relations with key customers, identify new customers and sales opportunities within the defined Area.
- Identify opportunities to increase numeric and weighted distribution of both existing and new products to Area customer base. Understanding of customer needs and product trends, tracking competitor activity and new product innovation.
- Develops job knowledge by participating in educational opportunities; reading professional publications; maintaining personal/professional networks.
Main Dimensions
- Area: Defined Sales Area within the Western Cape Region.
- Total number of customers - 215.
PREVIOUS/PROFESSIONAL EXPERIENCE/ ADDITIONAL SKILLS & DETAILS
- Developed professional selling relationships with Wholesalers/Franchisers and Retailers.
- Good organization, communication and leadership skills.
- Negotiation and Conflict resolution skills.
- Ability to identify new business opportunities and customers.
- Presentation Skills.
- Target driven and meet objectives.
- Energy and passion for achievement of own commitments and delivering company objectives.
- Be able to influence and persuade others to take a specific course of action.
- Develop and use collaborative relationships to facilitate the accomplishment of company objectives and goals. Obtain and offer collaboration without relying on authority.
- Respect others and manage diversity in regard to different cultures, personal styles, markets.
- Produces tangible results that are expected for the job.
- Time management - consistently able to effectively finish assignments; well organized.
- Mentoring and coaching skills.
- Team player and be able to lead from the front.
- Understanding of Division 3000 customer methodology, in store procedure and discipline.
QUALIFICATIONS
CANDIDATE PROFILE: QUALIFICATIONS / TECHNICAL SKILLS
- At least 2 years sales experience position within the FMCG/Office Products environment.
- Good working knowledge of Microsoft Office Suite is required
BIC World is an Equal Opportunity Employer. We strongly commit to hiring people with different backgrounds and experiences to help us build better products, make better decisions, and better serve our customers. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, veteran status, disability status, or similar characteristics. All employment is decided based on qualifications, merit, and business need.
BIC World is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any team member at BIC via email, or directly to a BIC team member in any form without a valid written search agreement in place for that position will be deemed the sole property of BIC, and no fee will be paid in the event the candidate is hired by BIC as a result of the referral or through other means.