Director of Marketing (m/w/d)

Who We Are

CYTENA is a young and fast-growing high-tech company dedicated to developing automated, high-precision laboratory instruments for life science research and the pharmaceutical industry. Our award-winning instruments are used in leading academic and pharmaceutical laboratories around the world to automate workflows across a wide range of applications, including stable cell line development, single-cell omics, high-throughput screening, and drug discovery. CYTENA has been part of the BICO Group since 2019.

Our mission is: At CYTENA, we make the development of modern therapies faster, safer, and more affordable.

Join CYTENA as Director of Marketing (m/w/d) and take a leading role in shaping and implementing the marketing strategy for our Business Unit Lab Instruments. Based in Freiburg, you will lead and develop the marketing team across CYTENA and DISPENDIX and work closely with Sales, Product Management, and central marketing functions.

This position combines strategic leadership with hands-on involvement in campaigns, product launches, commercial planning, and sales enablement.

Your Responsibilities

• Lead, support, and further develop the Business Unit marketing team across CYTENA and DISPENDIX.
• Define and implement the marketing strategy, annual marketing plan, and budget in line with the Business Unit’s commercial priorities.
• Drive demand generation through integrated digital campaigns, industry events, scientific content, and customer references.
• Develop compelling product positioning, value propositions, messaging, and go-to-market plans in close collaboration with Product Management and Sales.
• Plan and support successful product launches across relevant markets and customer segments.
• Enable the Sales organization by providing relevant content, campaigns, tools, and coordinated lead follow-up activities.
• Monitor and evaluate campaign performance, qualified pipeline, conversion rates, and return on marketing spend.
• Use performance data and market insights to continuously improve marketing activities and resource allocation.
• Coordinate with central CRM, web, and graphic design teams to ensure the effective delivery of Business Unit priorities.
• Foster effective collaboration across Marketing, Sales, Product Management, and other internal stakeholder groups.
• Represent the Business Unit’s marketing interests in cross-functional and international initiatives.

Your Qualifications

• A degree in marketing, business administration, life sciences, communications, or a comparable field, or an equivalent combination of relevant education and professional experience.
• Relevant professional experience in B2B marketing, ideally within life sciences, laboratory instruments, medical technology, biotechnology, or a related technology-driven environment.
• Experience in leading and developing marketing teams in an international setting.
• Demonstrated experience in demand generation, product marketing, go-to-market activities, and sales enablement.
• Experience in developing marketing strategies, annual plans, and budgets aligned with commercial objectives.
• Strong understanding of digital marketing, campaigns, events, content marketing, and customer-focused communication.
• Ability to translate complex technical or scientific product information into clear, relevant, and compelling customer messaging.
• Strong analytical skills and experience using performance indicators to evaluate and continuously improve marketing activities.
• A strategic and structured approach combined with the willingness to contribute directly to operational execution.
• Excellent communication, stakeholder management, and cross-functional collaboration skills.
• Professional fluency in English, both written and spoken. German language skills are an advantage.
• Willingness to travel internationally as required by the role.

What We Offer

Being part of CYTENA means being part of something bigger, as our goal is to help shape the future of medical innovation. We are a growing life science company with award-winning products and a great team that is characterized by fun, friendliness, collaboration, and mutual support.

• Agile Start-up Culture: We are a dynamic and internationally operating company and are proud of our flat organizational structure. We work in an agile environment and in cross-functional teams.
• Flexible Working: We focus on results. We want our employees to be as productive and happy as possible, which is why we support a flexible working model.
• Team Building: Collaboration is highly valued at CYTENA. We are open-minded, support one another, and enjoy organizing team events.
• Benefits: The CYTENA team always gives its best, and we want to give something back. You can choose from three great benefits: a public transportation ticket, a Givve Card, or Hansefit membership. The choice is yours!
• On Top: We offer free fruit, water, and coffee, a cereal bar and additional snacks, a well-connected office with a stunning rooftop terrace, a ball pit, a chill-out area, underground parking spaces, and much more.
• Green City Freiburg: Our modern Green City Office is located in Freiburg’s vibrant Güterbahnhof district. Situated on the doorstep of the Black Forest in the sunny southwest of Germany, Freiburg is a green university city renowned for its historic city center, unique charm, and wide variety of leisure and cultural activities.
• Company Pension Scheme: The future of our employees is important to us. We offer the opportunity to participate in a direct insurance scheme with attractive conditions and an above-statutory employer contribution through our insurance partner.
• The Chance to Make a Difference: We are part of the life science industry, and our work provides a unique opportunity to contribute to the development of new medicines and treatments that can help hundreds of thousands of people worldwide. Together, we are helping to shape the future.

Would you like to become part of our success story? Then apply online through our application portal. Please note that, for data protection reasons, we cannot accept applications via email.

At CYTENA, we don’t just accept difference, we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products, and our community. We are an equal opportunity workplace and will always pride ourselves on being a collaborative environment.

BICO leverages a global portfolio of pioneering brands fusing automation, intelligence, and data to unlock scientific discovery at scale in pharma and biotech. With 53,600+ instruments installed in over 65 countries, BICO products, software, and solutions are found in more than 3,500 laboratories, including the world’s top 20 pharmaceutical companies, and have been cited in over 13,000 publications. BICO strives towards the vision to enable life-science labs to accelerate the discoveries that change lives. BICO is listed on Mid-Cap, Nasdaq Stockholm under BICO. www.bico.com