Business Insight Lead (User Growth)

Binance • English: C2 • Blockchain Infrastructure • Crypto Payments • A/B Testing • 3 days ago

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Salary

≈ $60k – $151k per year (Estimated)

Location

Remote (Hong Kong)

Seniority

Staff

Overview

Company

Impact

Profile match

Binance

Binance is the world's largest cryptocurrency exchange by trading volume, founded in 2017 by Changpeng Zhao and Yi He. The platform offers spot, margin and derivatives trading across hundreds of digital assets, alongside staking, savings products, payments, an institutional custody arm and a self-custodial Web3 wallet. The group also created BNB Chain, one of the most used smart contract networks, and now operates under a licensed regional structure after a 2023 settlement with United States authorities that installed new leadership and compliance oversight.

binance.com • HQ: Abu Dhabi, United Arab Emirates • Crypto Wallets • Blockchain Infrastructure • Mining & Staking • Crypto Payments • Web3 & dApps • Blockchain & Crypto • Cryptocurrencies • Crypto Exchanges • 1001-5000 employees • Est. 2017

Requirements

Optimize user growth & marketing strategies / analysis based on our current global ecosystem
Lead full-funnel user journeys analysis: acquisition → activation → conversion → retention
Drive multi-channel user acquisition (KOLs, Paid Ads, SEO, referrals, communities,social etc.)
Set up & track key metrics: CAC, LTV, retention, conversion, viral coefficient
Run rapid A/B tests, iterate growth models, and improve user quality
Tailor strategies for local markets with deep user insights
Collaborate cross-functionally to bring strategies to life

Responsibilities

8+ yrs in user growth / performance / digital marketing
Global market experience (MENA, LATAM, SEA, Africa, etc.)
Strong data mindset, familiar with growth tools & KPIs
Internet, Web3, or fintech background preferred
Bilingual English/Mandarin is required to be able to coordinate with overseas partners and stakeholders. Additional languages would be a strong advantage
Adaptable, entrepreneurial, and hands-on

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