Product Marketing Manager — GTM Execution Support
Binance is a prominent entity in the global blockchain ecosystem with a focus on the largest cryptocurrency exchange worldwide. Trusted by millions across various countries, Binance is recognized for its top-notch security measures, transparent handling of user funds, efficient trading engine, robust liquidity, and diverse range of digital products. The ecosystem covers multiple areas including trading, finance, education, research, payments, institutional services, Web3 features, and more. The mission of Binance is to leverage digital assets and blockchain technology to create a more inclusive financial environment that enhances monetary freedom and expands financial access on a global scale.
We are currently seeking a dynamic Product Marketing Manager who is highly organized, proactive, and inquisitive to aid in executing go-to-market strategies for new product and feature launches. Ideal candidates will have a keen interest in Binance, cryptocurrencies, Web3 technologies, and financial products, coupled with a deep understanding of social media trends, online culture, and the behaviors of younger users on both English- and Chinese-language platforms.
Responsibilities:
Assist in implementing go-to-market strategies for launching new products and features.
Monitor the rollout of campaigns across various channels such as social media, PR, KOLs, community platforms, and proprietary channels.
Collaborate with internal teams to coordinate timelines, assets, and project deliverables.
Gather and synthesize data on campaign performance, user feedback, market trends, and social sentiment.
Prepare briefing documents, presentations, reports, meeting summaries, and tracking materials.
Participate in brainstorming sessions and provide insights into current social media trends and behaviors of younger users.
Support in effectively communicating the Binance brand narrative and story.
Requirements:
Background in Marketing, Communications, Business, Finance, or related fields preferred.
Passion for Binance, cryptocurrencies, Web3 technologies, and financial products.
Proficiency in understanding English and Chinese social media trends and online culture.
Strong organizational skills, attention to detail, and familiarity with documentation, reporting, and coordination tasks.
Excellent communication abilities in both English and Chinese.
Curious, proactive, dependable, and eager to learn.
Previous internships, projects, or work experience in marketing, communications, content creation, social media, or campaign support will be advantageous.
Why Binance:
Contribute to shaping the future with the leading blockchain ecosystem in the world.
Collaborate with a diverse pool of talents in a globally renowned organization that values user-centric approaches.
Engage in exciting and unique projects autonomously within an innovative setting.
Grow your career in a results-oriented environment that promotes continuous learning.
Competitive salary and comprehensive company benefits.
Remote work opportunities available (based on the nature of the business team's work).
Binance is dedicated to fostering an environment of equal opportunities as we believe diversity is crucial to our success.
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We may utilize artificial intelligence (AI) tools during the hiring process to support various aspects like application review, resume analysis, or evaluation of responses. While these tools aid our recruitment team, the final hiring decisions remain with our human evaluators. For additional details regarding data processing, please feel free to reach out to us.