Salary
≈ $45k – $115k per year (Estimated)
Location
Remote/Hybrid (São Paulo, Brazil)
Seniority
Staff · 8+ years exp
Employment
Full-Time
Overview
Company
Impact
Profile match
Binance is the world's largest cryptocurrency exchange by trading volume, founded in 2017 by Changpeng Zhao and Yi He. The platform offers spot, margin and derivatives trading across hundreds of digital assets, alongside staking, savings products, payments, an institutional custody arm and a self-custodial Web3 wallet. The group also created BNB Chain, one of the most used smart contract networks, and now operates under a licensed regional structure after a 2023 settlement with United States authorities that installed new leadership and compliance oversight.
Responsibilities
- Identify and evaluate partners who will share our vision
- Negotiate brand partnerships to meet business goals and objectives
- Set, build and execute partnership strategy and activation plans
- Collaborate with cross-functional and regional teams (brand marketing, comms, insights, design, content, data, product, social media, legal) to set and align on annual plan (e.g., product-market fit, setting goals, budget, channels)
- Use a data-driven model to set up goals, and evaluate short and long term campaign performances
- Control complex global budgets and drive ROI
- Share thought leadership and market/product intelligence
- Guide key regional/local branding teams to positively impact our overall marketing operational excellence
- Own and lead complex projects and challenges
- Be proactive, resourceful and action-oriented
Requirements
- 8+ years of experience in brand partnerships and marketing, including sports, music and/or entertainment partnerships and sponsorships
- Excellent project management, strategic planning, relationship building and storytelling abilities
- Experience managing partners, internal teams and agencies across global projects
- Strong grasp of brand culture/vision and partnerships relevance
- Creative and data driven mindset
- Concise writer and speaker
- A background in Crypto or an understanding of Web3 Products (NFTs, Fan Tokens) would be a plus
- Thrive in a fast-paced environment
- High level of intellectual curiosity
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