Senior Marketing Manager- Japan

Responsibilities

- Execute brand marketing initiatives in Japan to support brand awareness, campaign objectives, and local market presence.

- Support the development and rollout of integrated marketing campaigns in alignment with business priorities and local market needs.

- Manage Binance Japan’s social media operations across key platforms, including content scheduling, publishing, community monitoring, and performance tracking.

- Create, adapt, and localize social media content that is aligned with brand guidelines and relevant to local audiences.

- Monitor social media trends, audience behavior, and competitor activities, and provide practical recommendations to improve content performance and engagement.

- Plan and execute online and offline events, including community events, brand activations, industry conferences, and partner-related initiatives.

- Coordinate with internal stakeholders and external vendors to ensure timely and high-quality delivery of marketing campaigns and events.

- Handle day-to-day event operations, including timeline management, logistics coordination, vendor communication, on-site support, and post-event follow-up.

- Work closely with regional and global teams, as well as local business, PR, compliance, and product teams, to support the execution of marketing initiatives in Japan.

- Track and report campaigns, social media, and event performance, and help identify areas for optimization and improvement.

- Ensure marketing materials and activities are executed in accordance with brand standards, local requirements, and internal processes.

- Contribute ideas and execution support for initiatives that enhance brand visibility, audience engagement, and community growth in the local market.

- Operate effectively across a wide range of marketing activities, from large-scale brand campaigns and high-impact initiatives to detailed day-to-day execution and coordination.

Requirements

- 10+ years of marketing experience, with solid hands-on experience in brand marketing and campaign execution.

- 7+ years of experience in brand marketing, with a strong understanding of brand communication, campaign planning, and local market execution.

- 5+ years of experience managing social media operations, including content planning, publishing, community monitoring, and performance analysis.

- 3+ years of experience planning and executing online and offline events, including logistics coordination, vendor management, and on-site support.

- Proven ability to manage multiple marketing projects simultaneously and deliver high-quality execution in a fast-paced environment.

- Comfortable working across both large-scale marketing initiatives and detailed day-to-day execution, with a hands-on and flexible approach.

- Strong understanding of the Japan market, local consumer behavior, and culturally relevant communication.

- Native level written and verbal communication skills in Japanese, with the ability to create clear, engaging, and locally relevant marketing content.

- Business-level English skills to collaborate effectively with regional and global stakeholders.

- Strong coordination and project management skills, with attention to detail and the ability to manage timelines and priorities effectively.

- Comfortable working cross-functionally with internal teams such as business, PR, compliance, product, and regional marketing teams.

- Data-aware mindset with the ability to track performance, interpret results, and support optimization of campaigns and content.

- Self-motivated, hands-on, and execution-focused, with a practical approach to problem-solving.