Salary
≈ $106k – $218k per year (Estimated)
Location
Remote (Taiwan, Hong Kong, Singapore)
Seniority
Senior · 5+ years exp
Employment
Full-Time
Overview
Company
Impact
Profile match
Binance is the world's largest cryptocurrency exchange by trading volume, founded in 2017 by Changpeng Zhao and Yi He. The platform offers spot, margin and derivatives trading across hundreds of digital assets, alongside staking, savings products, payments, an institutional custody arm and a self-custodial Web3 wallet. The group also created BNB Chain, one of the most used smart contract networks, and now operates under a licensed regional structure after a 2023 settlement with United States authorities that installed new leadership and compliance oversight.
Responsibilities
- Plan and launch listing campaign products, such as referral rewards and promotional events, to attract new users and improve retention and trading activity.
- Develop a deep understanding of crypto spot trading rules and user behavior, and propose effective growth strategies to drive traffic, conversion, and trading volume.
- Independently identify business problems and opportunities in listing campaigns and spot trading growth, and proactively drive solutions from ideation to execution.
- Work closely with marketing, sales, engineering, risk management, legal, and operations teams to ensure smooth and compliant product launches.
- Define and monitor key metrics for listing campaigns, analyze performance, identify optimization opportunities, and continuously improve product outcomes based on data and user feedback.
- Conduct market and competitor research to stay on top of industry trends, user needs, and product innovations, and translate insights into actionable product initiatives.
Requirements
- 5+ years of experience in product management or project management, preferably in crypto, trading, fintech, or other fast-paced internet industries.
- Strong self-motivation and ownership mindset, with the ability to take full responsibility for projects and drive them forward with minimal supervision.
- Strong logical thinking and problem-solving skills, with the ability to independently identify issues, structure problems clearly, and push solutions through to completion.
- Highly responsible, execution-oriented, and detail-conscious, with a strong sense of accountability for both process and outcomes.
- Good business judgment and market sensitivity, with the ability to understand user behavior, identify growth opportunities, and turn insights into practical product strategies.
- Strong cross-functional communication and collaboration skills, able to align stakeholders and work effectively across teams including engineering, listing, trading, marketing, risk, and legal.
- Solid project management skills, with the ability to manage multiple priorities, maintain momentum, and deliver high-quality results on time.
- Deep interest in and understanding of the crypto industry, especially spot trading products, market dynamics, and user behavior.
- Bilingual English/Mandarin is required to be able to coordinate with overseas partners and stakeholders.
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