Senior Product Manager - Web3 (User Journey)

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, and more. Our mission is to increase the freedom of money and financial access for people around the world.

Responsibilities

• Monitor meme market trends, community behavior, and social sentiment to identify emerging user needs and rapidly translate them into product opportunities, feature experiments, or growth initiatives.
• Partner with internal t to design meme-related product experiences, and engagement mechanisms that improve discovery, participation, and trading activity.
• Develop Web3 product strategy, roadmap, PRD, and phased delivery for experience optimization initiatives across key product journeys.
• Drive improvements in workflow efficiency, content clarity, conversion, and overall product experience across critical Web3 flows.
• Build KPI loops: instrumentation, funnel analysis, experimentation, iteration, and impact reporting.
• Leverage product data, operational insights, and internal stakeholder inputs to identify friction points, define priorities, and drive optimization opportunities.
• Drive execution across Engineering, Design, Data, Operations, Compliance, and key stakeholders; manage risks, dependencies, and trade-offs.
• Define scalable product solutions that balance experience quality, business goals, and regulatory requirements in a Web3 environment.

Requirements

• 5+ years PM experience; strong product background in Web3, crypto, or related digital platforms.
• Bilingual English/Mandarin is required to be able to coordinate with overseas partners and stakeholders
• Strong track record leading large, cross-team products focused on experience optimization, conversion, workflow improvement, or journey efficiency.
• Strong understanding of Web3 product flows, including wallets, on-chain interactions, signing flows, transaction states, and related user behaviors.
• Strong system design + decomposition ability; detail-oriented execution.
• Data-driven: metrics, funnel analysis, experiments, and impact measurement.
• Ability to identify friction points in complex product flows and translate them into clear product requirements and scalable solutions.
• Experience working across Engineering, Design, Data, Operations, and business stakeholders in fast-paced environments.

Why Binance

• Shape the future of finance 
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle challenging projects in a fast-paced and innovative enviornment with autonomy
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Remote-first, work-from-home arrangement (may vary depending on the nature of the role and team)

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.

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