Content Production Lead

About the Company

Birdman is a fast-growing, plant-based consumer brand on a mission to nourish people with nutritious, sustainable, and delicious foods - free from animal cruelty and with a smaller environmental footprint. We operate with a strong builder mindset, combining creativity, data, and execution to scale brand presence and cultural relevance across markets.

Birdman Studio is our in-house creative unit, responsible for bringing the brand strategy to life through high-quality, culturally relevant content. The Studio combines creative excellence, production expertise, and speed to create content that connects with consumers and drives impact across the funnel.

Job Description

We are looking for a Content Production Lead to lead Birdman's in-house audiovisual content production and own all motion content across our brands.

This role is the production counterpart to the Art Director, translating marketing and brand briefings into creative production plans that generate social-first, liquid & linked content with a clear purpose across the consumer journey.

This is a hands-on leadership role that combines creative judgment, audiovisual production, team leadership, vendor management, and budget ownership. You will be responsible for ensuring that every piece of content meets Birdman's taste and production-quality standards while maximizing output and impact per peso invested.

You will lead a team of 2 direct reports and work closely with Brand Management, Consumer & Market Insights, Brand Experience, Performance, the Marketing Director, Birdman Studio, and external production partners.

Key Responsibilities

• Lead the generation of Birdman's in-house audiovisual content, translating stakeholder and brand briefings into clear and effective production plans.
• Own the creative taste and production-quality standard of every piece of content, ensuring output that is best-in-class versus traditional production agencies.
• Lead and prioritize the in-house production team to ensure efficient, high-quality, and on-time delivery aligned with marketing priorities.
• Decide what content should be produced in-house versus externally, based on complexity, quality, timelines, resources, and budget.
• Manage external production houses, agencies, and vendors, including pitching, vendor selection, negotiation, production oversight, and project completion.
• Own the content production budget and optimize quality output per invested peso across production, adaptation, localization, and related content needs.
• Lead, develop, and coach the in-house production team, building a high-performing and scalable content engine.
• Ensure audiovisual content follows brand guidelines, platform specifications, creative standards, and relevant digital trends.
• Oversee video and photo direction, editing, post-production, and overall production workflows to ensure consistency and quality.
• Translate high volumes of diverse briefings into scalable social-first, liquid & linked content across different stages of the marketing funnel.
• Identify opportunities to improve production processes, increase efficiency, and leverage AI-assisted content tools across the workflow.
• Measure and improve production efficiency, content performance, and the contribution of content to brand engagement and lower-funnel conversion.

Are you ready to take the flight?

Requirements

Experience

• Bachelor's degree in Audiovisual Production, Communication, Film, Design, or a related creative field.
• +8 years of experience as a Producer, Videographer, Photographer, or Audiovisual Content Creator.
• +6 years creating audiovisual content for culturally relevant consumer brands.
• Must have experience working in a production house, creative/advertising agency, or in-house audiovisual production department.

Technical Skills

• Audiovisual production: video and photo direction, production planning, editing, post-production, and content production workflows.
• Creative & content: content strategy, storytelling, social-first content, liquid & linked content, and creative execution of brand briefings.
• Production management: production budgets, timelines, crew planning, project management, and resource allocation.
• Vendor management: production-house selection, pitching processes, negotiation, vendor management, and external production oversight.
• Brand & digital: brand guidelines, creative taste standards, digital platform formats and specifications, and trend awareness.
• Content localization: adaptation and localization of audiovisual content across markets and platforms.
• AI & emerging tools: experience using AI-assisted content tools to improve production workflows, efficiency, and creative output.
• Performance mindset: understanding of social and content performance metrics and the ability to connect production decisions with brand and business results.