Institution Marketing Manager

About us

Bitget is the world's largest Universal Exchange (UEX), serving over 125 million users and offering access to over 2M crypto tokens, 100+ tokenized stocks, ETFs, commodities, FX, and precious metals such as gold. The ecosystem is committed to helping users trade smarter with its AI agent, which co-pilots trade execution.

Bitget is driving crypto adoption through strategic partnerships with LALIGA and MotoGP™. Aligned with its global impact strategy, Bitget has joined hands with UNICEF to support blockchain education for 1.1 million people by 2027. Bitget currently leads in the tokenized TradFi market, providing the industry's lowest fees and highest liquidity across 150 regions worldwide.

What you'll do

• Develop quarterly marketing strategies for institutional clients and regional markets; collaborate with Institutional BD and Regional Sales to define business objectives and go-to-market approaches, rather than passively fulfilling requests.
• Lead end-to-end campaign planning and project management, serving as the single point of contact across business lines to coordinate resources including content, social media, KOLs, and events.
• Build a framework for measuring and attributing marketing performance, establishing a complete closed loop from goal setting and strategy development to execution and post-campaign review.
• Provide regional teams with strategic frameworks, resource integration, and performance standards to support localized execution.

What you'll need

• 5+ years of experience in marketing strategy or project management; background in B2B, finance, securities, or exchanges is preferred.
• Understand the decision-making logic and business scenarios of institutional clients, enabling professional dialogue with business stakeholders; familiarity with the crypto or derivatives industry is a plus.
• Proven ability to plan and manage full-cycle campaigns, with experience driving multiple business lines simultaneously and managing cross-functional collaboration.
• Data-driven with hands-on experience in building marketing attribution or performance measurement systems.
• Fluent in both Chinese and English as working languages; experience in cross-regional collaboration is preferred.

Why Bitget?

• Bitget is the world's leading web 3 platform for copy trading and one of the world's largest and most respected exchanges
• We are a global company with staff members from over 50 different countries and regions
• We are growing and looking for world-class ambitious talents to help us continue this journey
• We have a streamlined structure that empowers employees to work efficiently, delivering the best results in a short timeframe
• We offer competitive salaries and benefits
• Blockchain technology and digital assets have the potential to change finance in a way no other technology can - be part of it!

If you are ambitious and believe that digital assets could be the next financial and technological revolution, please apply!

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