Demand Generation Specialist

Demand Generation Specialist

Role Overview

BlackBox Strategies is seeking a senior, execution-first operator to own outbound and lifecycle messaging across both B2B and B2C audiences.

This role is ideal for someone who:

• Is an expert at hands-on execution

• Can collaborate on strategy, then independently ship

• Understands how B2B and B2C motions differ across email, CRM, and SMS

• Works closely with a Social Media Manager to align messaging and timing

You will partner with leadership on direction and priorities, then own execution end-to-end.

About BlackBox Strategies

BlackBox Strategies is a revenue execution agency that helps businesses grow through disciplined GTM strategy, outbound execution, and lifecycle optimization. We design and operate revenue systems across email, CRM, and digital channels-bridging strategy and hands-on execution to drive measurable results for both B2B and B2C clients.

Location

Remote | Open to global candidates (U.S. business hours required)

Key Responsibilities

Cold Email & Outbound Execution

• Build and maintain outbound lists and enrichment workflows using Clay

• Launch, manage, and optimize cold email campaigns in Instantly

• Own inbox health, deliverability, warm-up, and reply categorization

• Sync replies, outcomes, and lifecycle stages into HubSpot

• Continuously test messaging by segment, persona, and intent

Lifecycle & Marketing Email (B2B + B2C)

• Build segmented audiences across lead, prospect, and customer stages

• Execute nurture, re-engagement, abandoned inquiry, and expansion campaigns

• Manage compliance, suppression logic, and list hygiene

• Use HubSpot Marketing Hub and/or Mailchimp

SMS Marketing (Nice to Have)

• Support compliant, high-intent SMS use cases (follow-ups, reminders, re-engagement)

• Experience with platforms such as Twilio or similar is a strong plus

• Coordinate SMS timing with email and social campaigns

Cross-Functional Collaboration

• Collaborate closely with the Social Media Manager to align themes, CTAs, and timing

• Share outbound insights to inform social and content strategy

• Partner with leadership on ICPs, testing priorities, and iteration

Requirements

• Minimum of 4 years of hands-on experience in outbound, lifecycle marketing, or RevOps-adjacent roles

• Direct experience executing (not just overseeing) email and CRM campaigns

• Experience supporting both B2B and B2C audiences

• Strong understanding of deliverability, segmentation, and channel tradeoffs

• Clear written communicator with a bias toward execution

• Comfortable operating with high-level direction in a fast-moving environment

Benefits

• Competitive compensation

• Flexible, fully remote work environment

• Opportunity to directly influence pipeline and revenue

• Close collaboration with strategy, social, and GTM leadership

• Exposure to modern outbound, CRM, and AI-enabled workflows