Brand Manager
Blackmores Group is a leading natural health company with proud Australian heritage, with extensive reach across Asia Pacific. Founded by visionary naturopath Maurice Blackmore in 1932, our vision is to connect every person on earth to the healing power of nature by combining our knowledge of nature and science to deliver quality health solutions to people and their pets everywhere, every day.
As a purpose-led, performance-driven organisation, Blackmores Group strives to create remarkable employee experiences through supporting a diverse and inclusive culture, creating leadership that inspires high performance, and providing everyone with opportunities to achieve their professional, personal and wellbeing goals supported by our flexible work practices and family friendly policies.
Purpose of role:
The Brand Manager works closely with local and regional stakeholders to bring brand strategies to life, embedding the brand into consumers’ daily wellbeing routines. This is achieved by translating consumer insights, market trends, and product benefits into relevant propositions and impactful marketing programs.
The role is responsible for developing and executing marketing plans across the full funnel-from Awareness, Consideration, Conversion with strong execution in each channel.
Responsibilities include:
Brand Strategy & Planning
Execute annual brand and marketing plans in line with overall brand strategy, business goals, and market opportunities.
Assist in developing brand positioning, value propositions, and go-to-market strategies to strengthen brand equity and drive business growth.
Support the implementation of integrated marketing campaigns across multiple channels to enhance brand awareness, consideration, and customer engagement.
Identify opportunities to improve brand performance through data-driven insights and strategic recommendations
Product Development & Launch Management
Support the end-to-end new product development (NPD) process, working closely with cross-functional teams including R&D, Sales, Supply Chain, Regulatory, and Finance.
Coordinate product launch activities, ensuring successful execution of launch plans, timelines, and commercialization strategies.
Conduct market and competitor analysis to identify consumer needs, market gaps, and innovation opportunities
Marketing Campaign & Brand Activation
Manage day-to-day brand activities, including advertising, promotional campaigns, digital marketing initiatives, social media content, and consumer engagement programs.
Develop and execute integrated marketing communication (IMC) plans to ensure consistent brand messaging across all consumer touchpoints.
Work with creative, media, digital, and PR agencies to develop impactful marketing materials and campaigns that support brand objectives.
Monitor campaign effectiveness and optimize marketing activities based on performance metrics and return on investment (ROI).
Market Intelligence & Consumer Insights
Track and analyze brand health, market share, sales performance, consumer trends, and competitive activities.
Leverage consumer and customer insights to identify growth opportunities and improve marketing effectiveness.
Stay updated on industry developments, emerging trends, and evolving consumer behaviors to maintain brand competitiveness.
Stakeholder & Agency Management
Collaborate closely with internal stakeholders across Sales, Trade Marketing, Commercial, Supply Chain, Finance, and Product Development teams to ensure seamless execution of brand initiatives.
Manage relationships with external agencies, vendors, and partners to ensure quality deliverables, adherence to brand guidelines, and achievement of campaign objectives.
Budget & Project Management
Manage assigned Advertising & Promotion (A&P) budgets, ensuring expenditures are effectively allocated and aligned with approved plans.
Monitor marketing investments, track spending against budget, and evaluate campaign ROI.
Lead project planning and execution, ensuring initiatives are delivered on time, within budget, and according to agreed objectives.
Who are you?
Bachelor’s Degree in Marketing, Business, or a related field; qualifications in Health Sciences, Nutrition, Pharmacy, Naturopathy, or related disciplines are an advantage.
5-8 years of experience in Brand Management and Marketing within the Beauty, FMCG, Consumer Healthcare, Health Supplements, OTC, or Consumer Products industry.
Proven track record in developing and executing integrated brand plans, product launches, and marketing campaigns that drive business growth and deliver results within budget.
Strong commercial acumen, analytical thinking, and consumer insight capabilities, with the ability to translate market opportunities into effective marketing strategies, in the areas of Immunity, Mental Health, and Healthy Ageing
Experience in digital marketing, social media, e-commerce, and innovative consumer engagement initiatives to strengthen brand presence and drive brand growth.
Excellent stakeholder management, communication, presentation, and project management skills, with the ability to collaborate effectively across cross-functional teams and external partners.
Fluent in Thai and English (written and spoken),
Able to thrive in a fast-paced environment, manage multiple priorities independently, and maintain strong attention to detaill
Agencies please note: this recruitment assignment is being managed directly by Blackmores Talent Acquisition team. We will reach out to our preferred agency partners if required. Your respect for this process is appreciated.