Content Marketing Lead

London (in office 3 days/week)

Marketing

Reports to VP Marketing

About the role

Tl;DR- Can you build internal relationships & tell external stories?

Blink is the universal AI platform for frontline work. We're building it because AI is the defining technology of our generation, yet thousands of frontline organisations risk being left behind because their workforce remains disconnected from the rest of the business.

We have a framework for our differentiation and the stories we want to tell. What we're missing is the person with the lateral thinking and end-to-end discipline to actually find, source, and create the customer evidence that makes those stories real - data and anecdotes, not just claims.

This is a founding mandate: build that discipline from scratch, and make it the engine behind three things at once - the website, our AI positioning, and how we tell customer stories at all.

What you'll own

• Find the stories nobody’s told yet. You will be digging across our customers, and the CS, implementation, and sales teams who know them, for the moments that show our real value.
• Put a number on every story. We’re building a credible and quality brand, the real stories have proof behind them. Faster onboarding, lower churn, hours saved. No anecdote ships without impact data behind it.
• Make the website the gospel. You will be a core part of ensuring our killer web pages perform. Pages that are backed with credible stories, data and proof no generic claims here!
• Turn one story into ten. Be the expert in slicing and dicing. Every story feeds multiple sources. The newsletter, our blog, SEO, events, and sales enablement.
• Own our advocates. Manage our amazing customers who go on record for us, as a peer to their VPs and C-suite.
• Run the tight ship. This is about rigor and process to ensure a smooth marketing engine. You’ll be owning the quarterly content plan and publishing schedule end to end, and use AI to ship at the pace of a small team.

Requirements

What you'll bring

• Experience in a customer marketing or advocacy function at a fast scaling B2B SaaS company - this needs someone who has built from very little before, not someone doing it for the first time.
• A researcher's instinct - comfortable digging for the anecdote and the number behind it rather than waiting to be handed both.
• Comfort managing relationships with VP and C-suite customer contacts as equals.
• Strong writing instincts and a good ear for our voice - human and substantive, never fluffy or immature.
• Judgment about what to prioritise first when the mandate is broad and nothing exists yet.

First 90 days look like

• A repeatable method exists for finding and sourcing customer stories - not a one-off case study, a process.
• At least one flagship customer relationship has produced a story with real data attached, in a new format.
• A clear definition of what "great" looks like for a Blink video case study or EGC piece, even if production capacity to scale it doesn't exist yet.

Benefits

Why Blink?

You’ll have the opportunity to be part of something impactful, large-scale, and meaningful. Most importantly, you’ll be working in a company with a strong mission and with a team that is ambitious and embarking on a journey that many start-ups can only dream of!

Other benefits include:

• Competitive salary.
• Stock options on starting and additional high performer grants annually!
• 25 days’ leave + public holidays.
• Additional time off between Christmas and New Year.
• Private healthcare with AXA.
• 3% employer pension contribution when you contribute 5%.
• Cycle to Work scheme.
• Social events ( lunches, breakfasts, nights out).
• Enhanced parental leave.

At Blink, we're committed to creating an inclusive and diverse culture where our people feel they truly belong. We value and respect individual differences, so all applications will receive fair and equal consideration without regard to ethnicity, religion, gender, gender identity or expression, sexual orientation, nationality, disability or age.