Brand & Partnerships Coordinator

bloomon is turning the flower industry on its head - for the better. How? By disrupting the traditional supply chain! We skip the auction and wholesale, to shorten the journey for our flowers. And we harness technology, brand and innovation to deliver gifts and subscriptions that delight our customers across Europe.

We launched in Amsterdam in 2014, and in 2021 joined forces with Bloom & Wild, the UK's fastest growing ecommerce company (according to the Financial Times). Our group is backed by top tier investors and is now home to a family of 3 strong brands, Bloom & Wild, bloomon and Bergamotte. Together, we’ve delivered over 20 million orders (and counting!), making us the largest direct to consumer flower business in Europe.

Our vision is to create thedestination for making life a little more thoughtful and beautiful. And we won't stop at flowers and plants. Starting with the Bloom & Wild brand, we're expanding our gifting offering to other categories like cakes, candles and cocktails. This is all part of our ambition to build Europe's #1 direct to consumer gifting destination.

We care wildly about people and our planet. Which is why we’re so proud to be a certified B Corp™ - committed to making long-term positive change for our community, and the world around us.

Our Brand & Range Team @ Bloom & Wild Group

In our business - because our product is our brand - we have brought together the teams who work on our physical product and brand marketing. We call ourselves Brand & Range and we’re a small core group of six across various functional areas: brand, range, merchandising, and floral design & styling. We are responsible for our global product and brand strategy, and work with teams across the business to bring these to life.

The Brand team is very close to the Creative team and we create most content in-house. We use customer insight and creative boldness to build recognisable, standout brand experiences for our customers and constantly challenge ourselves to do better. We collaborate closely with Customer Insight to inform our thinking, with the Commercial & Marketing teams to make sure our plans resonate in their local markets, and with our Digital Product and Design teams on our website and app.

We’re passionate about who we are as a brand and we love seeing bloomon grow, so we work at a fast pace, pouring thought and consideration into everything we do.

Please note, this role requires fluent Dutch.

What you'll be doing:

You are the execution engine behind bloomon's brand and partnerships work. You keep partnerships, affiliates and brand campaigns moving day to day, so our senior manager can focus on strategy, relationships and the bigger brand moments. It is a natural mixed marketing role: part partnerships and affiliates, part brand execution.

Partnerships and affiliates

• Maintenance of and help with portfolio expansion of (ongoing) commercial partnerships in our core markets.

• Own all asset creation for partnership & affiliate delivery end-to-end with creative stakeholders.

• Run affiliate execution: book placements, create and track discount codes and tracking links, and hand them to the affiliate team on time.

• Be the day-to-day contact for the Webgains team and other affiliate partners and solve light-handed issues if they arise (codes not working etc.), escalating to the senior manager when needed.

• Keep the marketing calendar and the monthly channel monitor (affiliates, inbox vouchers, partnerships) up to date.

• Run the test and learn programme for inbox inserts.

• Support B2B and corporate order handling where the customer service team needs support.

Brand execution

• Turn the brand calendar into a clear task list and keep campaign assets, briefs and deadlines on track with the Creative team.

• Support lifestyle shoots with organising, logistics, scheduling and on the ground support if required.

• Schedule organic social content with the freelance content creator, ensure good quality UGC content, and report monthly performance.

• Pull performance and ROI data for partnerships and campaigns as part of our retrospectives

• Use AI tools to speed up admin, such as code creation and editing, tracking and reporting, always with a human check.

You’ll love this role if you…

• You’re good at running various projects at the same time and enjoy detail while keeping several moving parts organised without losing the thread.

• Are curious about brand and partnerships and want to learn both from someone senior.

• Communicate clearly and politely with external partners and internal teams, and chase when needed.

• Are comfortable with numbers and spreadsheets, and with learning new tools quickly.

• Spot problems early and are comfortable raising them.

You will have:

• A few years of experience in marketing, partnerships, affiliates or brand execution (exact range to agree; more than an entry-level hire, given the band).

• Have a good sense of knowledge about the Dutch market (BE and DE are a plus), general customer behaviour and a feeling for the latest trends & developments to apply within our marketing / brand channels

• Experience with e-commerce, D2C or subscription businesses, ideally.

• Working knowledge of how affiliate codes and tracking links work, or the ability to pick it up fast.

• At least a basic working knowledge of AI tools (Claude, Gemini)

• Fluency in Dutch or German and good understanding of English.