Director, Measurement & Advanced Analytics

Job Summary

The Director, Measurement & Advanced Analytics (DMAA) is responsible for leading all measurement, analytics, and ad operations within the agency. The Measurement department is responsible for the analysis and reporting of integrated media campaigns and sales results. This includes insight development as well as mid and post-campaign reporting, analyses, optimizations, and strategy recommendations across the full spectrum of digital media (desktop/mobile banners, social, video, email, SEM, content marketing, website analytics, etc.).

The strategic function of the DMAA role is to oversee the strategic vision, growth, and evolution of the department and the agency’s measurement capabilities. The DMAA will develop and evangelize our holistic measurement methodology to drive client growth and solidify Blue Chip as a leading data-centric agency.

The DMAA should be an innovative thinker. The DMAA should be able to apply technological and analytical methodologies to harvest insightful data improving the validity and effectiveness of our clients' digital marketing campaigns. This should extend through to performance analysis beyond the click when available. The emphasis of this position is on applying strategic thinking to both campaign planning and management.

The DMAA works closely and collaboratively with all departments, especially the Integrated Media team, the Digital Experience team, and Client Leadership as these groups all must work seamlessly and effectively together to successfully deliver against client objectives and prove the performance of our marketing efforts.

Essential Duties and Responsibilities

Measurement and Analysis

• Drives the agency’s approach to measurement, analytics, and digital ad operations
• Oversees all in-house measurement subject matter experts (analysts and ad ops) and works with third parties and contractors as needed
• Responsible for growing and evolving the Measurement team, services, capabilities, and processes to ensure Blue Chip has a competitive edge and opportunities for growth
• Demonstrates leadership in all areas of media, measurement, analytics, and ad operations
• Looks for ways to streamline reporting and create more efficiencies in workflow, bringing more advanced reporting capabilities into the mix
• Prior to any campaigns/websites launching, the DMAA is responsible for the oversight and management of setting KPI goals, creating/implementing the plan for how to get those measurements and overseeing the optimization for improving the results of the campaign (across all campaigns)
• Oversees and drives collaboration between Measurement, Integrated Media, SPARQ and Client Leadership teams to define, extract, and synthesize available data and share results and insight with clients
• Manages, across all clients, the performance of online campaign reporting and conversion analyses, interprets results and develops recommendations for clients and internal team members
• Packages and presents analytical findings and communicates (both written and verbal) complex concepts to internal teams as well as client teams (oversees the team that does the same)
• Oversees the quality control of deliverables from all analysts across the team
• Develops analytics implementation and tracking processes for digital campaigns; continues to improve processes and strives for best-in-class tools, process, and results
• Actively participates in long range and short-range strategic planning for our existing clients as needed (providing historical campaign data to make recommendations)
• Works closely with all media planners/strategists to ensure plan recommendations and KPIs leverage learnings from historical campaigns
• Assumes substantial role on core client teams to identify issues, develops new business opportunities with existing clients, and assists in development of new client relationships as they relate to measurement, ROI, and sales analysis
• Ensures that the team uses best in class tools and methodologies for the analysis of campaigns, KPI and measurement approaches, and overall operational processes for successful measurement
• Owns and manages the evolution and maintenance of ImpactOS, all contracts associated with it, the profitability analysis, pricing models, renewals, licenses, client accounts, etc.
• Examines new tools and makes business cases for future investments in tools
• Assumes ownership of client relationships and issues related to measurement
• Grows the agency’s capabilities as it relates to 1st party data, collection and use for our clients, and how we will combat the changing media landscape with the elimination of cookies
• Supports the agency’s marketing efforts by way of content development, thought leadership, speaking opportunities, relating to measurement
• Has financial accountability for the department including pricing and scoping, staffing, investment, and additional service offerings
• Has responsibility for departmental operations and processes as it relates to planning, executing, and measuring media across all channels and platforms
• Manages resources for pitches and current clients based on bandwidth & skillset and participates as the voice of measurement when necessary
• Partners with Strategic Planning and Research (SPARQ) team to plan, develop, measure, and communicate brand awareness and attitudinal research for our clients

Blue Chip Team Leadership

• Promotes positive working relationships within the department, the company, and the vendor community
• Provides leadership, ongoing feedback, effective motivation, and training for the agency and the Measurement team
• Mentors and grows staff to become both client and measurement experts (this extends to training the greater organization as it relates to measurement and internal processes)
• Champions change, process, and communication
• Demonstrates a working leader approach as needed, and supports business development efforts as needed
• Promotes positive working relationships within the department, the agency, and the vendor community
• Develops and evolves Blue Chip’s measurement story and messaging shared with clients and prospects

Qualifications:

• Degree in Math, Statistics, Economics, Business, Marketing, or other quantitative discipline
• 10+ years of relevant marketing/measurement/management experience required
• Thorough working knowledge of digital disciplines including, but not limited to websites, mobile sites/apps, social media, SEO, SEM, banner advertising, digital coupons, digital video, content marketing, etc.
• Strong knowledge of offline media is preferred
• Experience with digital analytics & attribution tools (ex. Google Analytics, Tableau, Datorama)
• Experience with 3rd party hosting/tracking tools for Display and Video campaigns (ex. Flashtalking, DV360, Pointroll, Integral Ad Sciences)
• Shopper marketing experience is preferred
• Collaborative professional who appreciates working in a team atmosphere

Blue Chip Benefits

• Hybrid Work Environment
• Medical, Dental & Vision Benefits
• 401K Contributions
• Flexible PTO Policy & Generous Holiday Schedule
• Rewards & Recognition Program
• Bonus Eligibility
• Summer Hours
• Parental Leave

The pay range for this position in Illinois is expected to be between $140,000 to $160,000 per Year. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective considerations

Blue Chip is committed to diversity, equity, and inclusion by cultivating a workplace that values and celebrates unique perspectives. We infuse DE&I principles into our campaigns, ensuring representation, cultural sensitivity, and authenticity, creating messages that resonate with diverse audiences and fostering an inclusive marketing landscape.