Sales Development Representative

About Blue J

Blue J is the leading generative AI solution for tax professionals and one of Canada's fastest-growing AI companies. Headquartered in Toronto, we're a high-growth B2B SaaS company building industry-leading tax research software that helps accountants find accurate answers to complex tax questions with greater speed and confidence.

Backed by a $122M USD Series D funding round, we're scaling rapidly across North America and the UK while continuing to push the boundaries of what's possible with AI. By combining advanced technology with deep tax expertise, we empower tax professionals to work more efficiently, make better decisions, and deliver greater value to their clients.

A Note on Location

This is a hybrid position requiring candidates to be on-site 3 days per week. Additionally, there will be occasional travel for conferences. All candidates must be eligible to work in Canada.

To help you get off to a great start, we bring all new team members together for their first three days of onboarding. If you’re based outside of our local commuting area, Blue J will arrange and cover your travel and accommodation.

The Opportunity

This is a unique opportunity to be the first point of contact for prospects interested in Blue J. You’ll join us as a Sales Development Representative (SDR) at one of Canada's fastest-growing AI companies. We’re at an exciting stage in our growth and are looking for an enthusiastic, customer-focused self-starter who thrives in a fast-paced environment and enjoys engaging with prospective customers at the beginning of their buying journey.

What You’ll be Doing

• Be the first point of contact for prospects interested in Blue J and make a great first impression.
• Respond quickly to inbound leads from the website, product trials, webinars, events, partner referrals, and campaigns.
• Manage the inbound queue and hit speed-to-lead and follow-up targets.
• Run discovery conversations by phone, email, chat, and video to understand needs and qualify fit.
• Book high-quality meetings for Account Executives with smooth handoffs.
• Nurture early-stage prospects until they're ready for Sales.
• Keep Salesforce and engagement tools accurate and up to date.
• Share feedback with Marketing on lead quality, trends, and customer insights.
• Support targeted outbound prospecting when needed.
• Represent Blue J at webinars, conferences, and customer events, virtually and in person.
• Build a professional LinkedIn presence and engage with prospects.
• Meet or exceed monthly targets for meetings booked, speed-to-lead, conversion, pipeline, and customer experience.

What You Offer Blue J

• 1+ year of professional experience. Tech sales is a plus, but we're open to transferable skills from other industries too.
• The ability to build strong, trusted relationships with customers and colleagues.
• Resilience and a mindset that treats each "no" as a chance to learn and sharpen your approach.
• The drive to set ambitious goals and stay motivated to hit them.
• Accountability, with a habit of following through, digging into the numbers, and delivering on tight timelines with startup resources.
• Strong business acumen and confidence speaking with senior decision-makers about value and differentiators.
• Natural curiosity and a love of testing new techniques, connecting ideas, and learning.
• A competitive team-first spirit and a drive to collaborate across teams.
• Adaptability and a positive attitude as a growing company evolves.
• A customer-obsessed mindset, with a real interest in who loves the product and why.
• Excitement about being an early contributor at one of Canada's fastest-growing AI companies.
• Comfort using AI tools and emerging technologies to work more efficiently, improve workflows, and stay ahead of industry trends.

What We Offer You

• A rare opportunity with a clear career growth (our last five BDRs were promoted to AE roles after consistently exceeding targets for a year).
• A mission-driven culture where your work directly advances clarity, efficiency, and accessibility in tax research.
• Competitive base salary, stock options, and benefits designed to support you and your family.
• A collaborative, ambitious, and supportive team that values innovation, respect, and fun.
• The excitement of a fast-growing, well-funded company with clear momentum, and the resources to back bold initiatives.

The Core Values that Define Our Culture

• We are customer-focused
• We put team over self
• We are pleasant and playful
• We are open to better ideas
• We move fast and fix things

What to Expect in the Interview Process

We anticipate a high volume of applicants for this role and are excited to grow our team. A human will review each application and get back to you as soon as possible. We appreciate your patience and look forward to connecting with you!

Interview Process

• Chat with Bailey, Talent Acquisition Manager
• Meet Meagan, VP of Sales Development
• Present your case study to Meagan, Alex, Business Development Manager, and Matt, Business Development Manager
• Meet Ben, our CEO

We believe our strength is built on diversity of thought, and encourage candidates from all backgrounds and experiences to apply. We value inclusiveness and are an equal opportunity employer. We do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

We strive to create an inclusive and accessible hiring experience for all candidates. If you need any accommodations during the interview process, please let us know in your application. Our team is dedicated to providing the necessary support and making reasonable adjustments to ensure a smooth process for everyone.

How We Use AI in Our Hiring Process

To ensure transparency, we want candidates to know that Blue J uses AI-enabled tools within our applicant tracking system to help organize applications and highlight profiles that match the key requirements for each role.

AI does not make hiring decisions.

Every application is reviewed by a member of our Talent team, and all decisions throughout the process are made by humans.

We use these tools to support efficiency and consistency, not to replace human judgment and we’re committed to a fair, thoughtful, and equitable experience for every candidate.

Compensation

The base pay range for this role is $60,000 CADwith OTE of $80,000 CAD per year.

This is a Level 1 in Blue J’s career level framework. We use levels to define the expected scope, autonomy, impact, decision-making, and experience for each role. Final compensation will be set fairly and thoughtfully based on experience, expertise, and alignment with the role’s responsibilities. While all candidates are expected to bring directly relevant experience, the top of the range is typically reserved for individuals who demonstrate exceptional depth in the role’s core competencies, a strong track record of impact in similar environments, and the ability to operate with a high degree of autonomy from day one.