Senior Demand Generation Manager, Network Observability

Qualifications

• Experience and proven track record in developing cohesive multi-channel integrated campaigns
• Strong project management, organizational, and communication skills
• Experience working in a metrics-driven culture to measure how marketing activities contribute to pipeline generation
• Ability to manage multiple projects with intertwining deadlines while staying focused on the details
• Experience working in a B2B software marketing team
• Understanding of multiple sales channels (i.e. direct sales, channel partners, and alliance partners) preferred
• Marketing automation experience required (i.e. Marketo, Pardot, Hubspot)
• Content marketing and demo automation management experience preferred (i.e. Pathfactory, Consensus, Storylane)
• Experience strategizing, writing, creating, and measuring email nurtures
• Experience planning, project managing, and executing webinar programs (Zoom Webinar, Goldcast.io preferred)
• Exhibit willingness and flexibility to work both independently as well as part of a team, experience working asynchronously
• Proficiency in MS Excel or Google Sheets
• Impeccable eye for detail
• Experience with marketing reporting, and attribution reporting preferred
• Strong aptitude and/or passion for leveraging AI in day-to-day execution, planning, and reporting

Responsibilities

• Strategize, execute, and optimize a data-driven demand generation campaign strategy to achieve sales goals for Network Observability globally
• Develop and deploy integrated marketing campaigns, including crafting strategy, aligning internal team members, and keeping on-track with key deadlines
• Plan and execute our demand gen webinar program for Network Observability, including overall communications with speakers, technical setup, promotion strategy, and scheduling dry-runs and live hosting
• Develop and manage marketing strategy with consideration for multiple sales channels (i.e. direct sales, channel partners, and strategic partners)
• Assist with tracking and execution of conferences and field events, and promotion to drive meetings and engagement at the event
• Exemplify understanding of marketing attribution reporting and connecting activities to pipeline generation
• Clone and QC programs and campaigns in marketing automation and CRM
• Strategize and execute email nurtures and email invitations for events, new product introduction, and new offerings for Network Observability
• Apply an experimentation mindset to marketing campaigns to drive, test, learn, and optimize
• Work with marketers across our team and in our company to ensure proper messaging, timing, and execution of multi-channel campaigns
• Develop regional approach to demand generation plans, aligned to regional marketing-sourced pipeline goals for Network Observability
• Align with SDRs on results of marketing campaigns and activities, gain anecdotal feedback, and generate ideas for campaign optimizations
• Provide ongoing reporting, campaign insights and pacing toward goal to stakeholders
• Document processes in Confluence and Sharepoint Powerpoint for transparency, document project management in Monday