Marketing Assistant

Marketing Assistant

Contract: Permanent

Shift pattern: On-site

Closing date: 04/11/2026

Recruitment Partner: [email protected]

What you'll be doing

As Marketing Assistant for Boots Opticians, you’ll support the planning, delivery and review of paid media campaigns, partnership marketing and wider brand activity from our Nottingham Support Office. You’ll be part of an award-winning team that helps customers See What’s Possible™, working on activity that connects eye health, fashion brands and customer-focused campaigns.

This is a brilliant opportunity if you’re early in your marketing career and want hands-on experience across the marketing mix. You’ll work closely with the Marketing & Planning Manager, Paid Media Specialist, Trading Team, agencies, suppliers, PR, social and store teams to help keep campaigns moving, understand what worked, and bring learnings into future activity.

Key responsibilities

• Coordinate agreed partnership marketing plans with the Trading Team, wider Marketing Team, agencies and suppliers, keeping activity on track against agreed timescales.
• Support the delivery of partnership marketing activity that helps maximise return on investment for suppliers and benefits the Boots Opticians business.
• Help create post-campaign analysis reports, building a clear view of learnings, insights and opportunities for future activity.
• Support the Marketing & Planning Manager and Paid Media Specialist with the briefing, creative development, set-up, sign-off and delivery of ATL campaigns.
• Work with PR, organic social and store teams to support the delivery of the influencer gifting plan.
• Support the commissioning, briefing and analysis of customer and brand insights to help inform future marketing strategy.
• Produce weekly marketing reporting, bringing together information accurately and on time.
• Raise and receipt purchase orders, helping the team manage campaign and supplier administration smoothly.
• Plan and prioritise your workload proactively, adjusting to business needs and deadlines in a busy team environment.

What you'll need to have (our must-haves)

• A passion for marketing and a genuine willingness to learn.
• Strong relationship-building skills, with the confidence to work cross-functionally with different teams, agencies and suppliers.
• The ability to work at pace, adjust to changing priorities and meet deadlines.
• A motivated, proactive approach with a can-do attitude and customer-first mindset.
• Good attention to detail and a strong focus on order, quality and accuracy.
• Strong organisational skills, with the ability to juggle multiple tasks and priorities.
• Analytical thinking skills, with the ability to assess information, identify patterns and draw meaningful insights.
• Comfort working on site at the Nottingham Support Office.

It would be great if you also have

• Experience in a marketing, campaign coordination, agency or brand support role.
• Experience working in a retail, consumer brand or head office environment.
• An understanding of the Opticians sector, eye health or store-based customer journeys.
• Experience supporting reporting, purchase orders, supplier coordination or post-campaign analysis.

Where your brilliance can take you

This role gives you broad exposure to paid media, partnership marketing, ATL campaigns, influencer activity, reporting and customer insight within one of the UK’s best-known brands. You’ll learn from experienced marketers, build confidence working with internal teams and external partners, and develop the organisation, analysis and campaign delivery skills that can help you grow into wider marketing, planning, brand or channel roles at Boots.

Rewards designed for you

• Boots Retirement Savings Plan
• Discretionary annual bonus
• Generous employee discounts
• Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
• Flexible benefits scheme including option to buy additional holiday, discounted gym membership, life assurance, activity passes and much more.
• Access to free, 24/7 counselling and support through Health Hero's, our Employee Assistance Programme.

There’s lots more in our benefits and discounts, MyBoosts - there to give you that little lift in your everyday. Find out more at http://boots.jobs/rewards. Exclusions may apply; eligible roles only. Please note that any salary estimates provided on third-party sites are not endorsed by Boots and may not be accurate.

A bit about us

At Boots, we're proud to be an equal opportunity employer, creating a place where everyone feels welcome, supported and free to be themselves. We believe that when our people feel valued and included, they thrive, so we're committed to creating a brilliant Boots for our people so they can make a difference for our customers and colleagues every time.

What’s next?

If you apply, our team will be in touch to let you know the outcome of your application or to arrange next steps. Where a role is advertised as full-time, we are open to discussing part-time and job share options. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you be at your best.

Boots is a Ban the Box employer and will consider the suitability of applicants with criminal convictions on a case-by-case basis.

We hope to hear from you soon.

Be brilliant with Boots.