Customer Service and Sales Assistant (Auto Entrepreneur) - Casablanca

We support peace and prosperity by building connections, understanding and trust between people in the UK and countries worldwide. For 90 years we have shaped brighter futures through education, arts, culture, language, and creativity.

Working with people in over 200 countries and territories, we are on the ground in more than 100 countries.

We connect. We inspire.

Role Purpose

Be the face of the British Council, delivering a professional and engaging customer experience while providing high-quality guidance across our English and Exams services. You will promote and cross-sell our products, support customers in making informed decisions, and contribute to achieving sales targets and KPIs. By demonstrating excellent service standards and collaboration, you will play a key role in supporting our Teaching Centre and Exams teams to meet their business objectives.

Main Accountabilities

You will deliver excellent customer service by responding to enquiries across multiple channels (face-to-face, phone, email, and social media) in line with British Council standards. This includes welcoming customers, providing clear and helpful information, and generating interest in our services by guiding customers to book consultations, placement tests, exams, or attend events. You will maintain accurate and up-to-date CRM records, ensure timely follow-ups, and provide a seamless customer journey by either resolving enquiries directly or escalating them appropriately. You will also manage requests such as refunds and transfers in line with policy.

In addition, you will play a key role in driving sales by meeting or exceeding targets and KPIs. This includes conducting placement tests, providing consultations, registering exam candidates, and acting as a single point of contact for prospects from initial enquiry to final sale. You will actively cross-sell relevant products and services, follow up with existing customers to encourage re-registration, and make outbound calls to improve conversion rates. Alongside this, you will ensure full compliance with financial and audit requirements by accurately processing payments, maintaining records, and completing reconciliations.

You will continuously build strong product knowledge, pricing awareness, and system proficiency across CRM, booking, and registration platforms. You will also support marketing and sales activities, including events and promotions, help maintain a professional front-of-house environment, and contribute to customer insights through surveys and feedback. As part of the wider team, you will collaborate across functions and support broader operational activities to ensure the smooth running of services and achievement of business objectives.

Qualifications & Skills

Essentials

• Experience in a customer service and sales role.
• Good written and oral communication skills in English
• High School Certificate
• Experience in a customer service and sales role

Desirable

• Tele-sales experience, Education sector experience, Knowledge of CRM
• University degree

Important Information

Location: Morocco - Rabat

Closing Date: 24 September 2026

Contract Type: Non-Permenant Worker

The role is open to candidates who have legal right to live and work in the job location.

A connected and trusted UK in a more connected and trusted world.

Equality, Diversity and Inclusion Statement

We are committed to equality, diversity and inclusion and welcome applications from all sections of the community as we believe that a diverse workforce gives added depth to our work. The British Council is a Disability Confident Employer. The Disability Confident scheme helps challenge attitudes, increase understanding of disability and ensure staff are drawn from the widest possible pool of talent. We guarantee an interview for disabled applicants who meet the minimum role requirements. We welcome discussions about specific requirements or adjustments to enable participation and engagement in our work and activities.

Safeguarding Statement

The British Council is committed to safeguarding children, young people and adults who we work with. We believe that all children and adults everywhere in the world deserve to live in safe environments and have the right to be protected from all forms of abuse, maltreatment and exploitation as set out in article 19, UNCRC (United Nations Convention on the Rights of the Child) 1989. Appointment to positions where there is direct involvement with vulnerable groups will be dependent on thorough checks being completed in line with legal requirements and with the British Council’s Safeguarding policies for Adults and Children.

If you experience any difficulties with submitting your application, please email [email protected]