Sales Assistant

Introduction

We are looking for a proactive and results-driven Cold Calling Sales Executive to join our Sales & Business Development team in Spartan, Kempton Park.

This is a hunter-style B2B sales role focused on new customer acquisition through cold calling, proactive prospecting and consistent follow-up. The successful candidate will identify potential business customers, engage key decision-makers, understand customer requirements, prepare or coordinate quotations, and convert qualified prospects into long-term customers.

Previous sales experience is advantageous; however, recent graduates, interns and junior candidates with strong communication skills, confidence and a genuine interest in sales are also encouraged to apply.

Job description

Key Responsibilities

• Proactively identify and research potential B2B customers in the South African market.
• Build and continuously expand a database of prospective customers.
• Identify and engage key decision-makers, including business owners, purchasing managers, procurement managers, operations managers and warehouse managers.
• Conduct daily cold calling and outbound sales activities.
• Make a minimum of 30 outbound calls per working day.
• Use phone calls, email, WhatsApp and LinkedIn to generate new sales opportunities.
• Follow up promptly on company-provided leads and independently sourced prospects.
• Qualify leads and identify genuine sales opportunities.
• Understand customer requirements, purchasing frequency, volumes, specifications and current suppliers.
• Prepare or coordinate quotations according to customer requirements.
• Follow up consistently on quotations and customer enquiries.
• Handle customer objections professionally and identify opportunities to create value.
• Convert qualified prospects into paying customers.
• Build and maintain long-term customer relationships.
• Identify repeat-order, upselling and cross-selling opportunities.
• Maintain accurate customer records and follow-up activities in the CRM/system.
• Track calls, leads, quotations, follow-ups, conversions and lost opportunities.
• Achieve daily, weekly and monthly sales activity and performance targets.