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Salary
$98k – $123k per year
Location
Hybrid (Salford, London, United Kingdom)
Seniority
Senior
Employment
Full-Time

Confirmed on the employer's own hiring board on Oct 28, 2026. First seen by Alion on Oct 22, 2026. Bupa scores B on the Alion truth index.

Overview
Company
Impact
Profile match
Bupa is a British health insurance and healthcare company headquartered in London that serves more than 43 million customers worldwide through health insurance, hospitals, clinics, dental centres and care homes. Founded in 1947 as the British United Provident Association, it has no shareholders and reinvests its profits in healthcare, with major businesses in the UK, Australia, Spain, Chile, Hong Kong and other markets. In the UK it hires care assistants, housekeeping and kitchen staff, receptionists and wellbeing coordinators for its care homes and hospitals, plus underwriting advisors, product analysts and cloud security and Salesforce engineers.

Job Description:

Senior Digital Product Manager

Locations: Bupa Place, Salford Quays M50 3SP or Angel Court, London EC2R 7HJ - flexible, hybrid office 2 days per week

Contract: Permanent, Full-Time 37.5 hours per week

Salary £74,000 - £92,500 depending on experience

Role Overview

At Bupa, we're transforming the way customers interact with us through digital products that make managing health and wellbeing simpler, more intuitive, and more connected.

We're looking for a Senior Digital Product Manager to lead one digital product areas within My Bupa App, our digital front door serving customers across multiple business units. This is an opportunity to influence products used by thousands of customers, steer significant investment, and help solve complex customer and business challenges at scale.

You'll work at the heart of a multidisciplinary environment, partnering closely with Design, Engineering, Data and business stakeholders to identify the most valuable problems to solve and ensure we're delivering meaningful outcomes for both customers and the business.

What you will do

  • Lead discovery activities to identify customer problems, validate opportunities and define solutions.
  • Work closely with Engineering Managers and Design Leads to create seamless customer experiences.
  • Guide product investment decisions, balancing customer needs, commercial priorities and technical considerations.
  • Align multiple stakeholders around a common vision and influence decisions across complex business areas.
  • Help simplify challenging problems, bringing clarity and direction in ambiguous environments.
  • Use data, customer insight and experimentation to make evidence-based product decisions.
  • Lead product initiatives that improve how customers access and manage services across Bupa's different business areas.
  • Support and coach Product Managers while contributing to the development of product best practice.

We're interested in experienced product leaders who combine strategic thinking with strong delivery capability.

You'll bring:

  • Significant experience in Digital Product Management within customer-facing digital products.
  • A proven track record of delivering measurable business and customer outcomes.
  • Strong stakeholder management and influencing skills, with the confidence to engage at senior levels.
  • Experience working within cross-functional product teams alongside Design and Engineering.
  • The ability to navigate ambiguity, break down complex challenges and create clear plans for delivery.
  • Strong product discovery skills, including user research, experimentation and validation.
  • A data-driven approach, using metrics and insights to inform decision making.
  • Excellent communication and presentation skills.

Benefits

Our benefits are designed to make health happen for our people. Viva is our global wellbeing programme and includes all aspects of our health - from mental and physical, to financial, social and environmental wellbeing. We support flexible working and have a range of family friendly benefits.

You’ll receive the following benefits and more:

  • 25 days holiday + bank hols, increasing through length of service, with option to buy or sell.
  • 10% Management Bonus based on personal and company performance
  • Bupa health insurance as a benefit in kind
  • An enhanced pension plan and life insurance
  • Various other benefits and online discounts

Why Bupa?

We’re a health insurer and provider. With no shareholders, our customers are our focus. Our people are all driven by the same purpose - helping people live longer, healthier, happier lives and making a better world. We make health happen by being brave, caring and responsible in everything we do.

We encourage all of our people to “Be you at Bupa”, we champion diversity, and we understand the importance of our people representing the communities and customers we serve. That’s why we especially encourage applications from people with diverse backgrounds and experiences.

Bupa is a Level 2 Disability Confident Employer. This means we aim to offer an interview/assessment to every disabled applicant who meets the minimum criteria for the role. We’ll make sure you are treated fairly and offer reasonable adjustments as part of our recruitment process to anyone that needs them.

If you require information regarding this role in an alternative format, please email: [email protected]

Time Type:

Full time

Job Area:

PR , Marketing & Brand

Locations:

Angel Court, London, Bupa Place
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