Influencer Strategy, Account Director - Burson
Who we are:
Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.
WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com
For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.
More about the role:
The Influencer Strategist (AD) will provide strategic delivery across influencer and creator communications for a portfolio of clients and sectors.
This role is responsible for defining the strategic role of influencers within integrated communications programmes. You will translate client and audience challenges into clear influencer strategies, audience frameworks, creator ecosystems, channel recommendations and measurement approaches.
Working closely with clients, you will act as a trusted strategic advisor, helping them understand how influencers can support their business and communications objectives. You will work alongside account teams ensuring strategic thinking is applied consistently across briefs, creative development, activation and evaluation.
The role requires a strong understanding of the evolving influencer landscape, including creator communities, platform behaviours, cultural trends, audience motivations and the changing relationship between brands and talent. You will bring sound judgement, creativity and strategic rigour to help clients make better decisions about influence.
What you'll do:
- Develop insight-led influencer strategies that align creator activity with broader communications and business objectives.
- Build audience frameworks and creator ecosystems, identifying the right mix of influencers, experts, advocates and community voices.
- Shape cross-platform influencer strategies across social, video, podcast, live and emerging channels.
- Lead influencer planning, creator selection, partnership frameworks and content strategies that drive effective creative work.
- Provide senior counsel on creator partnerships, governance, compliance, brand safety and influencer risk management.
- Build trusted client relationships, leading workshops, presentations and strategic discussions.
- Drive organic growth and new business opportunities, including pitch and proposal development.
- Partner with PR, creative, paid, corporate affairs and analytics teams to deliver integrated campaigns and measurable business impact.
Experience that contributes to success:
- Senior Experience: A proven track record leading influencer marketing, social media within an agency or client-side environment.
- Set Strategic Standards: Contribute to best practice across influencer planning, creator selection, audience strategy, cultural insight, governance and measurement..
- Influencer Tech Stack & Analytics: Hands-on familiarity with influencer discovery, social listening, and analytics platforms (e.g., CreatorIQ, Brandwatch, Traackr, or equivalent).
- Communications & Presentation Skills: Excellent written and verbal communication skills with the ability to navigate complex stakeholder landscapes and articulate creative strategies with clarity and authority.
- DEI & Inclusive Culture: A commitment to fostering an inclusive work environment, championing diversity in creator representation and team talent.
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You belong at Burson:
Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.
At Burson, we’re an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That’s why it’s imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can’t do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view-your talent-is what makes you a #BursonPerson, and it’s how we deliver exceptional results for our clients, together.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
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